Amazon unveils new fulfilment strategy

Amazon has announced that it is expanding its logistics network to allow selling partners to ship products from its storage service to outside warehouses and bricks-and-mortar stores. The new service, dubbed Multi-Channel Distribution, leverages the e-retail giant’s existing Amazon Warehousing Distribution, which previously allowed only for shipping directly to the consumer. It’s part of a strategy by Amazon to tackle end-to-end fulfilment, including customs clearance and ground transportation.