SEATTLE — Amazon has declared July 15 as its first “Prime Day,” and will offer “more deals than Black Friday”—but only to those who pay the $99 annual subscription to Amazon Prime. Held on the occasion of Amazon’s 20th anniversary, the event is designed to boost Prime membership. Prime has been crucial to Amazon’s business, with purchases tending to skyrocket once a customer signs on for the service, which includes unlimited streaming video and two-day delivery on most purchases. Amazon is encouraging shoppers to sign up for a free 30-day trial on Prime Day, which analysts expect to spawn a number of imitators. Walmart has already announced it will hold its own sale on Wednesday, with more than 2,000 “rollbacks” or discounts.
Amazon’s Prime Day like “Black Friday in July”
Most Recent
Most Read
HR Advisor looks at AI, protections for tradeswomen
Tue, June 17th, 2025
Castle adds two-member location in Alberta
Tue, June 17th, 2025
FCL unveils grant recipients
Tue, June 17th, 2025
CertainTeed Canada introduces Lanaé, a new insulation technology
Mon, June 16th, 2025
Castle Building Centres raises over $47,000 for IWK Health Centre
Mon, June 16th, 2025
IKEA Canada transforms its loyalty program
Mon, June 16th, 2025
Global DIY Summit tackles creating meaningful customer relationships
Fri, June 13th, 2025
EvoX welcomes new member
Fri, June 13th, 2025
Industry descends on Lisbon for Global DIY Summit
Thu, June 12th, 2025
AD Canada marks successful annual meeting
Thu, June 12th, 2025