BMR grows Express banner in Quebec

BOUCHERVILLE, Que. — Groupe BMR has announced that Quincaillerie Mario Gélineau in St-Hubert is now part of its dealer network. Stéphane Baril and his spouse, Annie-Claude Hamelin, have decided to change their banner after 30 years in business. “Groupe BMR has a business model based on independent dealers just like us, which can be adapted to match our reality as a neighborhood hardware store,” Baril said in a release. Baril acquired his retired partner Mario Gélineau’s equity on the latter’s retirement, and so the store will be renamed Quincaillerie Stéphane Baril. It will display the BMR Express banner, a smaller-store format combining must-have inventory with customized services.