BOUCHERVILLE, Que. — At its annual eCommerce event, the Conseil québécois du commerce de détail awarded its Digital Shift prize to Groupe BMR. The jury selected BMR over its competition for its use of technological tools. BMR’s website became transactional this year, and the omnichannel emphasis remains strong for all BMR banners.
(l-r): : Sylvie Tardif, vice president, logistics and operations; Dominique Dubé, e-commerce and digital marketing director; and Léopold Turgeon, president and CEO of the CQCD.