BMR launches drive-through pilot

A BMR store in northwestern Quebec is the group’s first location to offer drive-through service. Customers at BMR Bergeron & Filles in Amos can place orders at a window and receive them without exiting their vehicles. They can also place orders by phone or online. All in-store merchandise is available through the service.

“I’m convinced this project will have offspring,” Jonathan Gendreau, VP for strategy and network development, told Le Journal de Montréal. “Other dealers have already approached us to try it.”