ST. JACOBS, Ont. — Home Hardware Stores Ltd. has announced the appointment of Rob Wallace as vice-president, marketing, effective immediately. Wallace, who has been senior director, marketing, since 2015, will assume overall responsibility for the company’s marketing strategy in his new role. He will oversee content and media, eCommerce, loyalty and CRM, print and promotions and public relations. In a statement, CEO and President Kevin Macnab called Wallace “a proven leader who will bring a strategic and results-oriented approach to this position and help drive our growth strategy.” For his part, Wallace said: “It is an honour to lead marketing for a company that has not just built an iconic Canadian brand but has fostered an incredible culture focused on helping Canadians with their projects big and small.”
