BuildDirect launches real chocolate flooring

VANCOUVER — BuildDirect, the online seller of home improvement products, has announced the addition of real chocolate plank flooring to its product lineup, marking a first for North America’s home improvement industry. The company’s Chocolate Sensation Handscraped Classic Collection is hand poured and is available starting today in dark, milk chocolate and white. (Click here for a product installation/taste test video:

“We know consumers will be sweet on our new chocolate flooring,” says BuildDirect’s CEO Jeff Booth. “You can literally taste the quality.”

BuildDirect’s new chocolate floors are stylish, warm and come with an intricate, wood patterned surface. No other flooring on the market is as easy to install, with customers encouraged to break the planks with their fingers. “Our advanced analytical and forecasting tools identified chocolate floors as a new product trend,” adds Booth.