Canac’s new TV ad will “crack” you up

To show its support for its trade customers, Quebec retailer Canac has launched an ad campaign that offers a fashion fix for plumbers when they bend and crouch to fix the pipes.

With tongue firmly in cheek, the ad presents a new style of jeans that feature a flap to cover the infamous “plumber’s crack.” The ad was developed by award-winning agency, LG2, in Quebec City. And it’s very funny!