According to a new KPMG International report, Canadian retailers are getting more sophisticated when it comes to serving customers effectively across a range of channels, from bricks and mortar to digital. Despite the pandemic accelerating the move to online shopping, 67 percent of Canadians still prefer to shop in-store versus online.
KPMG found that Canadian shoppers want more detailed specs, better search functionality, easier returns, the ability to ask questions about a product, and a better delivery experience as necessary to improve the online shopping experience.
