TORONTO — Canadian Tire has opened its ‘Digital Garage’ in Canada’s Silicon Valley North, its second digital innovation lab. The facility’s location near Canadian Tire’s Communitech lab in Kitchener-Waterloo, Ont., will allow the company to develop new in-store and online technologies at a faster pace. The opening is part of a broader three-year plan of digital redevelopment, following on the launch of digital lab stores in Toronto and Edmonton, and the rollout of the “My Canadian Tire Money” digital loyalty program.
Canadian Tire launches 2nd digital lab
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