Canadian Tire, Myant team up for smart apparel

TORONTO ― Canadian Tire Corp. and Myant Inc. have announced they are partnering to introduce wearable computing and smart textiles to Canadian Tire’s banners. Toronto-based Myant’s proprietary fibre-based innovations will be added to Helly Hansen, Woods and Dakota products. Myant’s SKIIN Textile Computing platform integrates biometric sensors, heat generation technology and electroluminescence into clothing. It allows apparel and footwear to light up at night for improved visibility and to connect with smart devices to record performance and health information from heart rate to blood oxygen levels. “Smart textiles will allow footwear and apparel to reach new heights in terms of safety, health and performance,” Canadian Tire’s EVP of retail, Allan MacDonald, said in a release. “CTC and our family of brands are committed to investing to bring these innovations to our customers around the world.”