Canadian Tire tests Google Now cards

TORONTO — Canadian Tire is one of the first North American retailers to get on board with Google Now, a “context-aware” app that offers custom information to users based on their location. Canadian Tire’s electronic information cards will serve as a “mobile storefront,” providing basic information on hours, return policies, and how to contact stores. The program, which is still in beta testing, works on the same principle as Google Maps or iPhone pins.