CertainTeed launches rebranding at IBS

CertainTeed unveiled its new brand identity last week at the 2023 NAHB International Builders’ Show in Las Vegas. It consists of two prongs. A new logo and visual identity includes details like the cartouche, borrowed from the logo of parent company Saint-Gobain. At the same time, CertainTeed’s new market mission bears the title Futurebuilt, “expressing the company’s resolve to building a more sustainable, comfortable and safer future.”