Alibaba will present at European home improvement conference

COLOGNE, Germany — Alibaba, the giant online seller, will be front and centre at this year’s Global DIY Summit in Dublin, June 5 to 7. The face of Chinese competition has visibly changed in the past five years and Andreas Kerschner, category group leader for the Alibaba Group, will address this topic in the Summit’s keynote speech under the title of “Alibaba’s B2C Marketplace Tmall as Gateway to China for European Brands”.

The Global DIY Summit is the world’s key event for retailers and manufacturers alike from the home improvement and garden centre industry to exchange views of current and future developments within the global market.

This congress is being jointly hosted by the two leading European DIY professional organizations, EDRA (European DIY-Retail Association) and fediyma (European Federation of DIY Manufacturers), which in combination form ghin, the Global Home Improvement Network. The Summit runs from June 5 to 7 at the Convention Centre Dublin.  Click here for speaker information and to register.