Exchange-A-Blade launches rebrand

VANCOUVER — Exchange-A-Blade, the manufacturer of exchangeable and environmentally sustainable power tool accessories, is announcing the change of its corporate name to EAB Tool Company Inc., and the marketing of its core line of exchangeable products under the brand name EAB.
EAB-Logo small
The move is meant to hearken back to the company’s origins as a supplier and remanufacturer of exchangeable circular saw blades for the retail hardware and building supply markets, while better representing the breadth of its power tool accessories product line. With the announcement comes the launch of the rebranding of the company’s exchangeable EAB products, and its non-exchangeable products under the existing StaySharp name.

The rebrand encompasses all logos, graphics, product packaging and in-store displays and will be rolled out to retail dealers in Canada and the U.S. during 2014. “We’re very excited about the new EAB,” said founding president Rob Forbes, describing the step as “an evolution of the brand.”