Garant launches new marketing plan

Garant is streamlining its brands as part of a plan to double brand recognition across Canada, increase sales by 50 percent, and boost project design revenues by 20 percent within the next five years.

“We have decided to concentrate all our activities under the Garant brand by gradually eliminating several of our sub-brands,” general manager Pierre-Yves Martin, Garant’s general manager. As part of the same initiative, the company has unveiled a new logo, designed by Montreal-based firm LG2.

(We’ll do a deeper dive into the power of the brand, and Garant’s strategy to streamline its message, in next Monday’s searing edition of Hardlines Weekly Report. Don’t miss it! Click here to try out Hardlines Weekly Report for yourself!)