Glen Dimplex Americas expands marketing

CAMBRIDGE, Ont. — Glen Dimplex Americas has announced it is expanding its partnership with Celca Marketing Atlantic. The agency will now represent Dimplex- and Cadet-branded heating products to all home improvement retailers across the Atlantic provinces. Glen Dimplex Americas also announced a partnership with King Marketing, which will represent its product portfolio to dealers in Ontario and Western Canada. As of July 1, King Marketing represents Dimplex and Cadet by providing local account management, training, event marketing and in-store merchandising services for the organization. The announcements come not long after Glen Dimplex Americas announced its intention to expand its current product portfolio through innovation and the addition of new brands.