Groupe BMR names Pascal Houle CEO

MONTREAL — La Coop fédérée has announced the appointment of Pascal Houle as CEO of Groupe BMR. Mr. Houle will oversee hardware and material activity for La Coop fédérée, which operates its franchises under the BMR and Unimat banners. Houle has been with La Coop network since 1998, initially as hardware director for La Coop des Appalaches and later as management advisor for La Coop fédérée. Most recently he has been executive vice-president of La Coop féderée. (Read our exclusive interview with Mr. Houle in this Monday’s illuminating edition of our weekly HARDLINES e-newsletter!)