Home Depot targets millennial generation with “New Homeowners Hub” online

The Home Depot has launched an online portal to target millennials—generally defined as people born between 1981 and 1996 (currently 27 to 42 years old).

The company, referring to this age group as “the next generation of current and future first-time homeowners,” says its hub with provide “valuable resources including DIY guides, product recommendations, design inspiration and more.”

According to a new survey conducted by the Home Depot, home ownership “is one of the most stressful milestones young people face today. Around half of millennials (53 percent) report worries about purchasing their first home, along with starting a family (57 percent) and career advancement (52 percent).”