Home Depot tries to marry online & in-store

ATLANTA — The Home Depot has created an enhanced collection of online tools that aim to make online and brick-and-mortar shopping more “seamless.”  Today marks the start of Home Depot’s sixth annual “Spring Black Friday” savings event in the U.S. It spans 11 days and features in-store savings plus a daily deal on popular seasonal items, including live goods, barbecues, and outdoor power tools.  Online shoppers can choose to have their purchases delivered straight to their home or shipped to their nearest store for pick up.

In 2014, almost 40% of all orders on homedepot.com were picked up in a local outlet.