Home Depot’s online marketplace gets a rebrand

The Home Depot has rebranded its online marketplace, Retail Media+, with a new name: Orange Apron Media. The site hosts vendors of all types, not just those that sell products in Home Depot stores, and claims to have 1.76 billion transactions a year.

According to the Orange Apron website, its mission is to “create the best interconnected experience for your brand and the customers we serve.”