Home Hardware officially launches its Scene+ loyalty program

After more than a year of planning, Home Hardware Stores Ltd. has gone live with its rollout of its new loyalty program, Scene+. Customers can collect points by using either a Scene+ card or a Scotiabank Scene+ Visa card.

Home Hardware joins a growing roster of retailers aligning themselves with this loyalty platform, which now boasts over 13 million members across the country.

We do a deep dive in Monday’s edition of Hardlines Weekly Report into Home Hardware’s new loyalty program, including an exclusive interview with Michael Gawtrey, director of marketing, loyalty and CRM, pro and consumer at Home Hardware Stores. He shares some background on the deal and how it came together.

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