JRTech partners with Trévi

Pool and spa firm Trévi has engaged JRTech Solutions to equip its new eco-friendly store with electronic shelf labels. The objective of the inaugural eco-concept store in Mascouche, Que., is to reduce the brand’s environmental impact while enhancing the customer experience. “It wasn’t just any digital smart label that could fulfill our requirements,” Francis Laliberté, Trévi’s deputy director-general, said in a release. “JRTech’s Power+ digital labels from Pricer are the only ones that have been able to meet our expectations.”