Lee Valley, Reno Depot get customer experience nod

MONTREAL — The seventh annual Leger Wow Index was published late last month, measuring customer experience with online and brick-and-mortar retailers. Lee Valley Tools led the way in the new e-retail category with a 96.2% satisfaction rate. “They have succeeded in going from the catalogue to [offering] products online while maintaining a kind of cult following,” said Leger EVP Christian Bourque, “with a high quality of information, product descriptions and photos.” In bricks-and-mortar, Reno Depot was among the most improved retailers, it’s rating surging by 11.3 percentage points since the arrival of retired hockey player Dave Morrissette as spokesperson. Among the top 100 list were Canac (in 29th place), Groupe Patrick Morin (at 53), Groupe BMR (94) and Home Depot (97).