Lee Valley Tools launches “Give Your Christmas Tree A Second Life” campaign

“Christmas trees give us so much joy,” the Lee Valley Tools video on social media says. “And then we give them to the chipper.”

The Ottawa-based specialty retailer wants to change that, so it has launched a social media campaign under the brand’s “Let’s Do Something” mantra. Lee Valley says it wants to “inspire Canadians to embrace crafting and woodworking by creating ‘look what I made moments’ out of their old Christmas trees.”

Participants are encouraged to email Lee Valley photos of their projects or post them under the hashtag #LVSecondLife. The contest runs until Feb. 1, 2024, and winners will receive a $100 gift card.