BOUCHERVILLE, Que. — Lowe’s Canada expanding its range of products it will sell under the Craftsman brand. Beginning November 1, the selection of Craftsman products will be enhanced to include power tools, hand tools and a select assortment of outdoor power equipment such as snow throwers and leaf blowers. The strategy is to round out the lines in time for the holiday selling season.
“We have seen a lot of enthusiasm from our customers since we added the brand to our offering last June,” says Igor Halencak, EVP, central customer services at Lowe’s Canada. More products will be added over the coming months, he notes.
(Full story on the latest branding efforts by Lowe’s in Canada will appear in Monday’s weekly edition of our Hardlines e-newsletter. I invite you to try this superb publication on me for one month. Click here for your free trial! —Michael McLarney)
