Lowe’s Canada relies on humour in its spring ad campaigns

Lowe’s Canada is relying on humour to help its consumer ads stand out as the industry heads into its busiest season. The retailer has launched two humorous advertising campaigns for its Lowe’s and RONA banners. Created in partnership with the Sid Lee agency, they’ll be on television, radio, billboards, social media, and the web.

The campaign extends to radio with the use of broadcasts on location, offering consumers discounts of up to 30 percent off a range of spring products.

For the Lowe’s banner, the company used the theme “Don’t let spring catch you off guard” to encourage consumers to do their spring and summer shopping early. The campaign for the RONA banner finds two young people taking selfies in a backyard patio filled with outdoor furniture and accessories purchased from RONA.

(Full story in Monday’s eye-popping edition of Hardlines. Not subscribed? Click here to start your free trial today!)