MOORESVILLE, N.C. — Lowe’s is teaming up with the SciFutures, an organization that works with more than 100 science fiction writers, at the South by Southwest Festival in Austin to envision what customers want, Marketing magazine reports. Since 2013, the retailer has shared market research data with the team of writers, who in turn create comic books showcasing new products and their possible uses. The partnership has helped Lowe’s to lead the way in futuristic solutions, including its much-heralded Holoroom and the OSHbot customer service robots piloted at select Orchard Supply Hardware stores.
Lowe’s goes sci-fi at SXSW
Most Recent
Most Read
Hardlines Conference goes west in 2023
Thu, June 30th, 2022
Spectrum Brands sales team sees transitions
Thu, June 30th, 2022
Napoleon CFO promoted to president
Thu, June 30th, 2022
Quebec hardware stores spared inventory glut
Thu, June 30th, 2022
TIMBER MART welcomes B.C. member
Wed, June 29th, 2022
Experts forecast summer drop in lumber prices
Wed, June 29th, 2022
Inflation, housing prices squeeze renovations
Tue, June 28th, 2022
spoga+gafa attendance rebounds
Tue, June 28th, 2022
Featured Classified: Kidde Canada
Tue, June 28th, 2022
Intertape Polymer cleared to go private
Mon, June 27th, 2022