Lowe’s readies Canadian customers for switch to RONA

Online ads aimed at customers that shop Lowe’s, reminding them that Lowe’s Canada stores will convert to the RONA brand, have appeared nationally. The headline to the online ads, is “Lowe’s knows warranties.”

The text reads: “And we know you care about those warranties. Heck, why wouldn’t you? They’re WARRANTIES after all. So, we want you to know that any and all warranties issued by Lowe’s will be honoured. Yes, even after we change our name to RONA.” The ads link to a page on the Lowes.ca site outlining what customers can expect from the transition.