TOWSON, Md. — Stanley Black & Decker has launched a new brand identity for its Black & Decker consumer power tools, outdoor power equipment, and home products. The new identity, which replaces the ampersand with a plus sign using black, orange, and vermillion colours, aims to modernize the brand through a “simplified and focused redesign.” It will begin to transition at retail and into marketing efforts over the course of this year. Branding strategy consultants Lippincott worked with the manufacturer to develop the final form of the design. Here is the new logo and packaging:
New brand ID for Black & Decker
Most Recent
Most Read
TIMBER MART hosts buying show in Toronto
Fri, February 14th, 2025
JRTech adds “Well Made Here” designation to its electronic shelf tags
Fri, February 14th, 2025
Join Hardlines at DX3 Canada in Toronto
Fri, February 14th, 2025
Canadian Tire reports Q4 earnings jump
Thu, February 13th, 2025
TIMBER MART show kicks off today
Thu, February 13th, 2025
West Fraser shrinks its losses in 2024
Thu, February 13th, 2025
Ace Hardware enjoys record quarterly results
Thu, February 13th, 2025
Castle unveils estimating and design program
Thu, February 13th, 2025
Throwback Thursday: 25 years ago, RONA purchased Cashway
Thu, February 13th, 2025
Fake websites take advantage of Peavey closures
Wed, February 12th, 2025