Peavey CEO Anderson roughs it for charity


RED DEER, Alta. — Doug Anderson, CEO of Peavey Industries, will find himself wandering the mountainous wilderness of Alberta on June 15, when he will be airlifted into the Rockies in support of the province’s air rescue program. Anderson and three other CEOs will be dropped off at a remote location. The only way they can be rescued is to raise $100,000 for STARS (Shock Trauma Air Rescue Society). STARS is a charitable organization that cares for and transports critically ill and injured patients. The fundraiser will help to keep their helicopters flying.

“Peavey Industries has chosen to support STARS because of their important work, which serves rural areas, covering every Peavey Mart and MainStreet Hardware store, from B.C. to Manitoba,”  Anderson says. You can check out Anderson’s progress or donate by clicking here.