Peavey signs on to bullriding sponsorship

Peavey Industries has announced that it is sponsoring Crossfire Bullriding. Based in Eriksdale, Man., Crossfire operates events in rural Manitoba and Saskatchewan that are sanctioned by both the PBR (Professional Bull Riding) and the BRC (Bull Riders Canada) organizations. In a release, marketing VP Jest Sidloski said the sponsorship “helps Peavey Industries to reach the rural audience in Manitoba and Saskatchewan through a unique and fun platform”.