PPG deepens relationships with Walmart, independents in U.S.

PPG’s Glidden paint will become Walmart’s primary paint brand in the U.S., in a multi-year agreement that expands the existing relationship between manufacturer and retailer. Starting this month, U.S. customers at more than 3,800 Walmart stores can choose from 25 premixed colours, with further options for customization.

At the same time, PPG is not neglecting its independent dealer-carriers in the U.S. From May 1, it is expanding its offering to independents. That includes the addition of Glidden Fundamentals exterior paint and a wider selection of ready-mixed paints for DIY customers.