RONA creates team to support Ace license

BOUCHERVILLE, Que. — Following its recent master license agreement with Ace Hardware, RONA has put together a team to support Ace products and programs to dealers in Canada.

The team is being led by Bill Morrison, president of TruServ Canada, who leads the team dedicated to growing the Ace brand in Canada and to improving RONA’s offering to independent dealers across Canada by strengthening its portfolio of banners.

Martin Provencher has been named vice president, business development. He was previously vice president, services and development at RONA. In his new role, he will lead the development of the new license agreement and introduce new strategies to improve dealer experiences and maximize growth of RONA’s independent dealers. He reports to Morrison.

RONA has recruited Josée Desrosiers from TIM-BR MART Group to serve as national director of business development, reporting to Provencher. She was previously national brand manager at TIM-BR MART. Previously, she held the post of Regional Business Development Director for Ace.

Also joining the team: Serge Vézina (who is making his return to RONA) and Mark Blouin. As business development directors, they will focus on serving and growing the Ace brand in Quebec and Atlantic Canada. Tony Perillo joins the team as the director of business development in Western Canada., Guy Lichter, director of sales, operations & customer relations, along with a team of district managers, will serve Ace in Ontario and Western Canada.