RONA gets serious about dealer recruitment

NATIONAL REPORT — Recent announcements of the recruitment and expansion amidst its affiliated dealer base, along with expansion of its dealer development team, all point to a concerted effort by Lowe’s Canada to step up its dealer recruitment for its RONA banner.

Lowe’s Canada is currently hiring regional business development directors for every part of Canada:  Western Canada, Ontario, Quebec, and the Atlantic region. These reps will be charged with presenting the RONA and Ace banners as options for independents.

(Full story about RONA’s aggressive stance on growing its independent dealer base in the next heart-stopping issue of our weekly HARDLINES e-newsletter. Click here now to check out the weekly edition!)