Ryobi introduces immersive display at Home Depot

Ryobi Tools has launched a new merchandising concept at the Home Depot store in Barrie, Ont. The store-within-a-store concept, called the Ryobi Power Centre, has been designed to offer a wide range of power tools, power tool accessories, and outdoor power equipment in an immersive setting to encourage deeper engagement with customers.

The Ryobi Power Centre offers information and education, interactive video displays, and live interactive demos, as well as exclusive in-store events every weekend. It will be staffed by Ryobi representatives.