Target’s loss may be consumers’ gain

MISSISSAUGA, Ont. —  Target’s poor performance in Canada since making its debut, culminating in a disappointing quarterly announcement, could have a bright side – for shoppers, if not for stakeholders. The meagre showing may prompt the retailer to cut prices, Toronto  Life suggests. In fact, many products have already seen deeper discounts as Target seeks to counter slow sales, a factor noted in this week’s Q4 results. Higher prices have been a persistent complaint since Target’s arrival among Canadian consumers, many of whom are familiar with the chain’s American stores and their price lines.

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