Techniseal gets tongue-in-cheek with publicity stunt

Techniseal is underscoring the durability of its products while appealing to commuter frustration about construction in a new publicity campaign. In three billboards, near Montreal’s Jacques-Cartier bridge and Lafontaine tunnel and on Toronto’s Gardiner Expressway, the manufacturer invokes its motto Ça dure longtemps, or “Built to last”. In a pledge that its products will last longer than major construction projects in the respective areas, Techniseal boasts “See you after the work in the tunnel” in Montreal and “See you when the Eglinton LRT is done” in Toronto.