Why Air Miles is still good for dealers: TIMBER MART’s Bernie Owens

Loyalty programs are playing an increasingly important role in the offerings of many home improvement retailers. One customer points program that took a hit was Air Miles Canada. Numerous retailers and service providers have dropped the program. But after being purchased by Bank of Montreal, it’s expected to regain traction.

That’s the outlook of Bernie Owens, president and CEO of TIMBER MART, the national buying group. TIMBER MART, along with Kent Building Supplies in Atlantic Canada, continues to offer Air Miles among home improvement retailers.

“I do believe there’s value for the dealers that Air Miles can deliver,” Owens says. He adds that the program is optional for his dealers.

(Full story on the direction of Air Miles with TIMBER MART appears in today’s edition of our flagship publication, Hardlines Weekly Report. Get the full story. Subscribe to HWR today!)