UFA launches an expanded e-commerce platform

UFA has launched an enhanced online platform called MarketPLACE. It resides on the Alberta-based co-op’s own UFA.com site, and is the result of a partnership with Mirakl, an enterprise marketplace technology provider. The platform was further customized by UFA’s own digital, product strategy, and tech teams.

With this new platform, shoppers can choose products from outside vendors along with any products carried by UFA. The products can then be picked up with the UFA products at their local UFA Farm & Ranch Supply store.

(We take a closer look at this new platform, and the opportunity for outside vendors, in the next issue of our weekly Hardlines newsletter, which goes out to subscribers on Monday morning. Tired of getting the news second-hand from your customers and competitors? Then it’s time to join the Hardlines Family! Click here to receive four issues of Hardlines on us!)