Wal-Mart personalizes e-retail

BENTONVILLE, Ark. — Wal-Mart is updating its e-commerce site to tailor the online shopping experience to the individual customer, as it continues to ramp up its battle for online sales with Amazon. The new features will display merchandise based on the customer’s previous purchases, while those looking for athletic jerseys will see their local teams’ wares highlighted. The changes are part of a series of improvements to the site being rolled out over the next few months, Associated Press reports.