Wolseley rolls out showroom concept at newest store

Wolseley, the industrial plumbing and heating supplier, opened a new outlet this week in Ajax, Ont., on the east side of the Greater Toronto Area. But this location features a relatively new addition for the chain: “Wolseley Studio,” a showroom that features a range of higher-end fixtures and fittings, everything from faucets to lines of bath hooks and towel racks. The concept will no doubt provide added competition for traditional hardware and home improvement dealers.

(Learn more about this new store concept in next Monday’s heart-rending edition of our weekly Hardlines newsletter. Click here for more info on our incredible weekly newsletter!)