Zellers mascot makes comeback, with charity tie-in

Discount department store banner Zellers has brought back its mascot, a stuffed teddy bear named Zeddy. The plush toy, which stands about 15 inches high, will be available for purchase in-store starting Oct. 27 and online beginning Oct. 30.

The retailer has committed to donating $5 out of every $15 sale to support Campfire Circle, a charitable organization that supports children with cancer or serious illness and their families. Hudson’s Bay Co. revived the banner as a store-within-a-store concept earlier this year, following a pop-up pilot at a Toronto-area location in 2021.