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September 28 2020

 

 


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CONNECTING THE HOME IMPROVEMENT INDUSTRY
September 28, 2020 | Volume xxvi, #36
IN THIS ISSUE:

  • National Hardware Show and conference will go live—and virtual—in two weeks
  • Shop-Vac’s demise not a reflection of how vendors are faring under COVID
  • NRHA expands membership, changes name to include paint retailers
  • FROM THE ARCHIVES: business conditions were soft 25 years ago this week

PLUS: Outdoor heaters are hot sellers, first-ever virtual Ace Canada show, Home Depot reinvents Black Friday sales event, Beauti-Tone announces Colour of the Year, Western rep for Liteline, IKEA Canada named one of Canada’s Greenest Employers, building construction increases, retail sales on the rise and more!


National Hardware Show and conference will go live—and virtual—in two weeks
 

NORWALK, Conn. — The National Hardware Virtual Show will be held from October 12 to 15. In addition to a lineup of online exhibitors, the virtual show will feature educational programming focused on today’s challenges and trends.

It will be held in conjunction with the virtual All-Industry Conference, organized by the North American Hardware and Paint Association (NHPA). This year’s conference is presented with the theme “Industry Disrupters: How Today’s Leaders Are Winning the Retail Game.” Both events are free to dealers and buyers.

During the virtual show, attendees will be able to sync up their calendars and allow NHS to facilitate direct and virtual appointments between buyers and retailers and their suppliers, via Jublia, an event app. Additionally, attendees will get the chance to see and source the newest products and tools to help expand their current product offerings.

“Over the past few months, our team has had to rethink everything and open our minds to new, innovative ideas,” said Rich Russo, industry vice president, National Hardware Show. “We’re excited about our pivot to virtual, which allows us to bring our robust NHS programming to customers across the globe in a new, safe way.”

NHS is also working on plans to return to a physical show in Las Vegas next spring, with scheduled dates of May 11 to 13, 2021.

(For full details on the upcoming virtual NHS, click here.)

Hardlines
Shop-Vac’s demise not a reflection of how vendors are faring under COVID

 

SPECIAL REPORT — The news recently that Shop-Vac is going out of business drew a lot of attention within the industry. The brand, which was synonymous with the wet-dry vac category, is closing its doors after 70 years in business. In statements to the press, the company blamed its demise on the challenges of an economy battered by the effects of the COVID-19 pandemic. It had set its hopes on being acquired by another company, but that deal fell through.

The fate of Shop-Vac does not, however, appear to typify the state of other vendors in the home improvement channel, especially in this country. While suppliers and retailers alike have felt the impact of the current crisis, hardware and home improvement has enjoyed more buoyancy than other retail sectors throughout the summer and into the fall.

According to Sam Moncada, president of the Canadian Hardware and Housewares Manufacturers Association (CHHMA), his members “are doing very well.” Moncada was surprised to hear about Shop-Vac, as his indications were that the company had been doing well—at least in Canada. “They were the ‘Kleenex’ of the wet-dry vac category. That’s how well-known they were,” he says.

Moncada believes the entire hardware and home improvement industry is on track to have a good year. “Everybody is stable. Everyone is making their numbers.”

In fact, vendors are having the problem of keeping up with demand, as the industry is benefitting from a populace that is stuck at home and willing to invest in their spaces to make living and working more amenable. “Most of our members are having issues keeping product in stock for the next three to six months, as everyone is drawing on their inventory. Their sales are all over expectations.”

Wolf Gugler, president of Wolf Gugler Executive Search, focuses on the hardware and home improvement industry. He evaluates the health of the industry based on how many individuals are in flux with their jobs. Early in the lockdown, he had a rash of calls from people who found themselves out of work. But by the end of the second quarter, things had settled down. “The flow of candidates who have lost their jobs due to COVID are few and far between now,” he says. He had only one executive search get put on hold due to the pandemic—and he fully expects that to resume in the near future.

One factor that has changed is the demand for people with digital experience. As the online sales at most retailers have soared over the past six months, being digitally savvy is a big plus for candidates. “The important factor now is the e-commerce experience,” Gugler adds.

The next challenge for vendors is how to prepare for the months ahead. As retailers draw on more inventory, everyone is stockpiling product whenever they can. Moncada at the CHHMA expects the rest of the year to be positive, even if forecasting remains uncertain for 2021. But overall, he says the outlook is positive. “If you’re well managed and you’re doing well now, you’re going to be okay.”


NRHA expands membership, changes name to include paint retailers
 

INDIANAPOLIS — The North American Retail Hardware Association (NRHA) is broadening the reach of its membership to include independent paint and decorating store operators. And it’s changing its name to reflect this evolution.

The association will now be known as the North American Hardware and Paint Association (NHPA) and will represent the interests of all independently operated hardware stores and home centres, plus paint and decorating outlets, throughout North America. The change comes following the closure of the Paint and Decorating Retailers Association, an organization that NRHA had worked with for many years.

“Independent hardware stores and home centres share so much common DNA with independent paint and decorating retailers that this expansion of our membership can only benefit the industry as a whole,” says NHPA President and CEO Bob Cutter. “We are excited to offer paint and decorating retailers an expanded breadth of resources, and we look forward to combining all of their ideas and insights with the already strong pool of retail thought leaders from the hardware side of the channel.”

As part of this expansion, independent paint and decorating store owners and operators will immediately have access to all of the free programs and services already available through the newly named NHPA.

Former PDRA CEO LeAnn Day will be serving as NHPA’s executive director for NHPA paint and decorating programs, a newly created position. Dan Simon, a long-time fixture with PDRA’s publishing operations, will also continue to represent ​Paint & Decorating Retailer​ magazine to the industry. NHPA will take over producing the monthly publication.

“We want to make sure paint and decorating retailers have access to the programs and information they have come to rely on to run their businesses better and more efficiently, but also have them realize they are now part of a larger community with a broader range of resources and programs available to them,” Cutter says.

FROM THE ARCHIVES: business conditions were soft 25 years ago this week

NATIONAL REPORT — The lead story in Hardlines 25 years ago was a roundup of business conditions across the country. At the time, the industry was dealing with a slow housing market and a tight retail market.

In the West, IRLY Distributors, whose member-dealers carried the IRLY Bird banner, reported business slowing on Vancouver Island and in British Columbia’s interior region. That followed the group’s second-biggest August ever, according to General Manager Al Munro. On the other side of the country, John MacDougall, president of the AWARD buying group, admitted his members were contending with one of the worst housing markets in the country, especially in Newfoundland.

Both groups would merge into the TIMBER MART buying group over the next few years.

And at the TIMBER MART office (then called Tim-BR-Marts Ltd.), VP Merchandising David Mackenzie said his group had seen “a slight turnaround,” despite conditions. At Castle Building Centres, Pro Wylie was positive about his dealers’ performance overall, saying they had fared relatively well, despite pressure on margins due to growing competition.

Home Hardware had just had its fall market a week earlier and reported steady growth. However, the LBM side was below budget for the year to date, which was also blamed on slow housing starts.

Larry Tysoe at ILDC expressed the outlook of most groups when he said, “the regional picture is as bleak as the national one,” and expected his dealers for the year to “be about even.”

People on the Move

At Liteline Corp., Martin Parilak has joined the company’s Canadian regional sales team supporting customers in Western Canada. Parilak brings more than 20 years of electrical industry knowledge and experience to the lighting manufacturer, as both a distributor and agent.

DID YOU KNOW…?

…that more than half of all retail home improvement sales last year came from just four retailer groups? That is just one of the many statistics you’ll find in the 2020 Hardlines Retail Report. It’s your definitive guide to the state of the industry, with in-depth analysis of the industry’s key players, breakdowns by province and store format and forecasts for 2021. Hardlines subscribers save more than 20 percent on pricing, so be sure and take advantage of this! Click here now to learn more and order yours!

RETAILER NEWS

RED DEER, Alta. — Ace Canada held its Virtual Buying Show over two days last week. It was the first virtual show for the banner’s approximately 100 dealers, and their first show since Peavey Industries acquired the Ace licence and distribution business back in March. Peavey is supplying all Ace Canada dealers’ hardware and farm needs out of its Red Deer, Alta., and London, Ont., facilities.

KITCHENER, Ont. — Retailers are selling out of outdoor heaters as restaurateurs seek to prolong the patio season for as long as possible to mitigate the pandemic’s hit on their revenues. “Whenever the demand is that high for something it’s just really difficult to find them anywhere in town,” said Zach Haime, manager of Swanson’s Home Hardware in Kitchener. “[The] supply chain took a hit and everything is backed up. They’re trying their hardest to get everything going.”

ATLANTA — Home Depot will not hold its usual Black Friday event this year, opting to offer seasonal discounts during November and December rather than promote a one-day surge in store traffic. The retailer published a statement on its website explaining that pandemic safety considerations influenced its decision to “reinvent” Black Friday, which has already been transitioning into a more digital event. Deals will be available in-store and online, with mobile app users getting first crack at savings on select items in early November.

BURFORD, Ont. — Beauti-Tone Paint has announced its 2021 Colour of the Year, a pastel blue dubbed Dancing in the Rain. “We took a serene and carefree approach with our 2021 Colour of the Year,” said Kristen Gear, Beauti-Tone’s lead colour designer. “It’s a blue we can relax in while feeling as though we are in a calm and tranquil environment.”

BURLINGTON, Ont. — IKEA Canada has been named one of Canada’s Greenest Employers for the 12th consecutive year by Mediacorp Canada. The retailer, which has just launched a “Year of Sustainability,” has phased out single-use plastics and committed to 100 percent zero-emission home delivery by 2025.

 

ECONOMIC INDICATORS

Sales of existing Canadian homes rose a further 6.2 percent in August, raising them to another new all-time monthly record. Actual (not seasonally adjusted) sales activity posted a 33.5 percent year-over-year gain in August. Unlike the previous two months, in which activity was up right across the country, sales in August were led by the Greater Toronto Area and by British Columbia’s Lower Mainland. It was a new record for the month and the sixth-highest monthly sales figure of any month on record. (Canadian Real Estate Association)

U.S. retail sales in August edged up by 0.6 percent. Sales of building materials and garden equipment rose by two percent. (U.S. Commerce Dept.)

OVERHEARD…

“For years we have preached that independent retailers are so much stronger when they come together through their association, and now we are stronger than ever.”
—Bob Cutter, president and CEO of the newly renamed North American Hardware and Paint Association. Formerly NRHA, the new name reflects the inclusion of paint dealers in the association’s membership.

“Sometimes the fine is greater than the margin generated from the order, so you actually lose money on the order. The manufacturer has to make a decision: do I send the medium-size order to the independent who has no compliance fines, or do I send the complete order to the large retailer?”
—Michael Graydon, head of Food, Health and Consumer Products of Canada, in a statement decrying the move by Loblaw to start punishing vendors with charges for incomplete orders.

Classified Ads

 

ST. JACOBS
ASSOCIATE MERCHANDISE MANAGERS (#766)
ONE POSITION PER CATEGORY

JOB DESCRIPTION:
Your primary focus will be assisting with the development and implementation of the strategic plan to support the category objectives and financial plan.
Collaborate with Merchandise Manager to establish and track performance matrix including, but not exclusive to sales, profitability, turns and forecasting ensuring objectives are achieved.

Provide strong leadership, support and direction to the Merchandise Associate and the collaborative cross-functional team.

Prepare in-depth analytics, analyze shipment and POS performance on a regular basis, and conduct market research.

Manage and build strong supplier relationships with existing and new strategic partners to our grow business.

Coordinate the product selection, product pricing for Dealer Support Centre and Supplier Direct, artwork requirements and sourcing of specials to support various advertising formats.

QUALIFICATIONS:
College / University Diploma or Degree in Business and/or Merchandising preferred.  Previous experience with product knowledge associated to the retail industry is required.
Analytical and leadership skills with ability to support development and execute category financial plans.
Knowledge and experience within the industries above would be an asset.
Excellent communication, planning, organizational and negotiating skills.
Flexible and adaptable; able to operate independently and work effectively as part of a team.

INTERESTED CANDIDATES, PLEASE VISIT www.homehardware.ca/careers TO APPLY!


Looking to post a classified ad? Email Michelle for a free quote.

Hardlines



Privacy Policy | HARDLINES.ca

HARDLINES is published weekly (except monthly in December and August) by
HARDLINES Inc.
© 2020 by HARDLINES Inc.
HARDLINES™ the electronic newsletter www.HARDLINES.ca
Phone: 416.489.3396; Fax: 647.259.8764

Michael McLarney — President— mike@hardlines.ca
Sigrid Forberg — Editor— sigrid@hardlines.ca
Geoff McLarney — Assistant Editor— geoff@hardlines.ca

David Chestnut — VP & Publisher— david@hardlines.ca
Michelle Porter— Marketing & Events Manager— michelle@hardlines.ca
Accounting — accounting@hardlines.ca

The HARDLINES “Fair Play” Policy: Reproduction in whole or in part is very uncool and strictly forbidden and really and truly against the law. So please, play fair! Call for information on multiple subscriptions or a site license for your company. We do want as many people as possible to read HARDLINES each week — but let us handle your internalrouting from this end!

1-3 Subscribers: $455
4-6 Subscribers: $615

7-10: Subscribers: $750

After initial 10 subscribers, blocks of 10 are $285.
For more information call 416-489-3396 or click here
You can pay online by VISA/MC/AMEX
at our secure website, by EFT, or send us money. Please make cheque payable to HARDLINES.

 


 

 

September 21 2020

 

 


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CONNECTING THE HOME IMPROVEMENT INDUSTRY
September 21, 2020 | Volume xxvi, #35
IN THIS ISSUE:

  • Orgill’s online buying market considered a success by both dealers and vendors
  • Home Hardware steps up presence in Quebec with three new dealers
  • Hardlines president reports on the past year’s trends—and what lies ahead
  • Lowe’s introduces rental departments across U.S. stores

PLUS: BMF announces appointments to its leadership team, Chemong Home Hardware honoured, Home Depot’s hurricane preparedness seminars, Amazon to hire 100,000, IKEA Canada warns of office furniture shortage, Uniboard to host first virtual product launch, existing Canadian home sales rise, U.S. retail sales and more!

Orgill’s online buying market considered a success by both dealers and vendors

MEMPHIS — Orgill, Inc. recently completed its first e-Volution Online Buying Event, bringing together nearly 10,000 retailers, vendors and service providers in a completely virtual environment.

The event ran from August 24 to September 4, enabling Orgill’s retail customers to take advantage of promotional buying opportunities, browse through thousands of new products remotely and schedule live meetings with suppliers.

“Because this is the first time we have ever held an event like this, we weren’t quite sure what to expect,” says Boyden Moore, Orgill’s president and CEO. “Now that it’s over, I can say that we couldn’t be more pleased with the results. While we knew this event could not replace the entire live Orgill Dealer Market experience, based on the results, it was clear that customers and vendors embraced the concept.”

Orgill reports that buying activity during e-Volution actually exceeded the results of any previous dealer market in the company’s history—including last fall’s live event.

Brent Perry of Peterborough, Ont.-based Alf Curtis Home Improvements said he was extremely pleased with the event. “I think Orgill has done a great job for this first round and I think they have a great platform to build on and move forward with,” Perry says. “I think we learned a lot here about how to work an online event like this. I think we will actually find ourselves maybe buying more at an event like this than we have in the past.”

For vendors like Daniel Kautz of Milwaukee Tool, the experience was also positive. “This year’s Online Buying Event served as a terrific showcase for us, just as the fall show always does,” Kautz says. He adds that his company will support another virtual event in the future.

The decision to develop and hold the online event came in May when safety precautions surrounding the COVID-19 outbreak prompted Orgill to cancel its in-person Fall Dealer Market, which had been scheduled for August 27 to 29 in Las Vegas. Based on the positive feedback of vendors and attendees to the inaugural virtual market, Moore believes it will serve as a valuable learning opportunity for the company.

Nevertheless, Orgill is planning to hold its Spring Dealer Market live in Orlando, Fla., from February 25 to 27.

Hardlines
Home Hardware steps up presence in Quebec with three new dealers

 

ST. JACOBS, Ont. — Home Hardware Stores Ltd. has welcomed three new member locations in Quebec.

The expansion of Home’s presence in Quebec also reflects the retailer’s evolving strategy. After years of recruiting new members, Home is now working closely with existing member dealers to help them grow their businesses. That can mean an additional location or purchasing a competitor’s business. Two of the new locations are stores added by existing dealers, while one is a banner conversion.

Dealer-owner Jean-Claude Parr’s L’Acadien Bricoleur is opening a fifth location in Gentilly, under the Home Hardware Building Centre format. Another Home Hardware Building Centre, Matériaux Marquette in Baie-Comeau, is the second location for Matériaux Manic. There, Michel Charette and his wife Élise Caron are re-opening a site vacated by another banner.

At Centre de Rénovation Saint-Paulin in Saint-Paulin, Dominic Crête and Dany Garand have converted from another independent group to the Home Hardware banner.

“Success in retail is about finding the right people who will deliver the right customer service experience,” said Luc Martin, Home’s senior business development manager. “In addition to our national footprint, these stores represent our commitment to better serving the industry.”

These latest signings follow the addition of three other members that joined six months ago, bringing the banner’s total number of stores in the province to about 140. They were Quincaillerie Limoilou in Quebec City, Matériaux Manic in Baie-Comeau
and Réno Mat St-Etienne in St-Etienne-de-Lauzon.

Quebec continues to be a battleground for groups and banners vying for new members. The province, which accounts for more than one-fifth of all retail home improvement sales in the country, was for decades dominated by RONA, which still maintains the greatest market share by sales, followed by BMR Group, which has more than 250 stores in the province (source: 2020 Hardlines Market Share Report).

Lowe’s Canada continues to tweak its store lineup in the province. Most recently, it has announced major renovations at the dealer-owned RONA store in Wickham, while the RONA in Napierville is set to close by the end of the month. And just last month, BMR Group added Quincaillerie Matériaux P.A. in Les Cèdres to its burgeoning BMR Express banner.

But Quebec continues to attract the efforts of other retail groups. Two of the five dealers Castle has signed in the last 10 months are located in Quebec. And back in May, TIMBER MART announced the addition of O. Coderre et Fils as its newest member in Quebec. The family business has two retail locations in the Lanaudière region. Even TORBSA, the Ontario-based buying group, has managed to regain a presence in Quebec. In July, it signed Matériaux de Construction Létourneau, based in Waterville, Que., a former BMR member.

Hardlines president reports on the past year’s trends —and what lies ahead

 

TORONTO — In a webinar earlier this month, Hardlines President Michael McLarney updated members of the Canadian Hardware & Housewares Manufacturers Association on the latest industry trends. Drawing on research featured in Hardlines’ latest annual Retail Report, he summarized the state of play since the outbreak of COVID-19 and offered a glimpse of what to expect going forward.

Using the findings from the Retail Report to describe the annual growth trends within the retail home improvement industry, he explained that sales slowed considerably in 2019. Then he outlined the conditions that are driving the report’s forecasts for 2020 and 2021.

McLarney reviewed the surge in sales as lockdown measures went into place in the spring. He likened the events of this year to the outbreaks of World War I and the Great Depression in terms of impact on the global economy: “Even when we return to normal here, it will be a different normal.”

For some retailers, he said, this was the end of the line, “but other retailers are pivoting.” He cited examples such as Walmart, which has done a brisk trade in online sales and opened drive-in cinemas in store parking lots across the U.S. In Canada, Indigo Books & Music has launched a new line of private label home and lifestyle products under the name OUI.

Citing statistics from the Retail Report, McLarney said big boxes have done exceptionally well in recent years, gaining a record amount of market share. But, he noted, many independents maintain the lion’s share of the market and they have managed to fare well during the pandemic. “One reason for independents’ share is their ability to pivot,” he explained. For example, as many provinces ordered retailers to move to curbside pickup, smaller local stores were often in the best position to execute that turnaround quickly.

On the other hand, forward-looking statements are a trickier proposition in the current climate. “Dealers I’ve spoken with in every part of the country are concerned about just how long this can last,” McLarney emphasized.

There are key trends to watch for guidance, such as an increased push by some major banners to woo pro customers, but plenty of uncertainty will continue, he concluded, before we see a new normal. “No matter what,” McLarney summed up, “it’s important to recognize that the much-anticipated recovery won’t happen quickly.”

(The 2020 Hardlines Retail Report features 184 PowerPoint slides, plus dozens of charts, graphs and photographs that reveal the sales and strategies of the industry’s top retail players—as well as provincial breakouts and the performance of the various store formats. Click here now to order yours!)

Lowe’s introduces tool rental departments across U.S. stores

 

MOORESVILLE, N.C. — Lowe’s biggest rival has spent the last decade firmly focused on securing a bigger share of the contractor market in its stores. One of its strategies was the development of tool rentals more than two decades ago.

Now Lowe’s is fighting back with a program of its own. The company has begun rolling out rental departments to its stores in the U.S. featuring tools and equipment both pros and DIY customers need to complete home improvement projects. The first Lowe’s Tool Rental opened in Charlotte, N.C., on August 20. The new department will be added to other locations in what the company calls “a multi-year national rollout.”

The departments will be newly constructed spaces that either expand an existing Lowe’s store or are located on the same property next to an existing store. They will be 4,000 square feet in size and include a mechanic’s shop to service tools and space for on-site cleaning and product demos.

The company has not announced any intention to roll out the program in its Canadian stores at this time.

“For all of our customers, having the right tool is key to every project, but they may not always want to purchase a new tool or piece of equipment. Lowe’s Tool Rental helps customers save on the cost of owning, maintaining and storing the tools they need,” said Fred Stokes, senior vice president of Pro Sales and Services for Lowe’s Cos.

The tool rental department will feature a range of commercial-grade tools including Husqvarna, Bosch and Metabo HPT. Products for maintenance and repair will also figure in the mix. Pros will be able to find tools and equipment to do drain cleaning, restoration, sanitation and concrete repair, while related lines such as protective equipment and cleaning products will be available for purchase.

To support the new tool rental departments, Lowe’s is installing technology to facilitate easy check-out. Users have an online reservation option, while in-store self-service kiosks let them generate digital documents that can be signed from a mobile device.

People on the Move

Burlington Merchandising & Fixtures Inc. has announced three new appointments to its leadership team. Sarah Hounslow has been promoted to the position of VP of sales and marketing. She has 17 years of experience in the design and manufacture of store fixtures and displays. Brian Glen has joined BMF as director of North American Sales. He has nearly 20 years of industry experience with Alexandria Mouldings and JELD-WEN. And Terry LaFlamme has joined as store planner. He spent 20 years in operations and store planning with Canadian Tire and Lowe’s.

DID YOU KNOW…?

… that more than half of all retail home improvement sales last year came from just four retail groups? This is just one of the many statistics you’ll find in the 2020 Hardlines Retail Report. It’s your definitive guide to the state of the industry, with in-depth analysis of the industry’s key players, breakdowns by province and store format and forecasts for 2021. Hardlines subscribers save more than 20 percent, so act now! Click here now to learn more and order your own Retail Report!

RETAILER NEWS

ST. JACOBS, Ont. — Chemong Home Hardware Building Centre has been recognized by Home Hardware Stores Ltd. with the annual Walter J. Hachborn Store of the Year Award. The award was presented to Terry Jenkins, Randy Kingdon, Mike Kingdon and Fred Sweeting, dealer-owners of the Selwyn, Ont., store. The store also took the category of Best Home Hardware Building Centre Over 15,000 Square Feet. Other honourees include Parry Sound Home Hardware in Parry Sound, Ont., for Best Home Hardware Store Over 6,000 Square Feet; and Ryan Buck of Buck’s Home Building Centre in Bridgewater, N.S., for Best Young Retailer.

ATLANTA — With predictions of a record number of potential hurricanes through November in the U.S., Home Depot is introducing a Hurricane and Storm Preparedness Livestream Workshop to help residents in storm-prone regions. The workshops are being livestreamed weekly through the end of November. Viewers will learn how to put together an emergency supply kit, take proper safety precautions, track storm trajectories and minimize home damage.

SEATTLE — Amazon says it will hire 100,000 new workers in the U.S. and Canada to help meet a surge in demand created by the COVID-19 pandemic. It’s Amazon’s fourth recruitment push this year. The e-retail giant will also open 100 new operational facilities this month, including fulfilment centres, delivery stations and sorting centres.

OTTAWA — Supply of office furniture is tightening as more Canadians convert their homes into multi-purpose spaces, IKEA Canada warns. A company spokesperson told the Canadian Press that the company is seeing an increase in demand for work-from-home equipment. With the prospect of a second wave of COVID-19 outbreaks, many workers are waiting the pandemic out and staying away from offices. Meanwhile, many of IKEA’s overseas suppliers either remain shuttered or are receiving an unprecedented volume of orders.

SUPPLIER NEWS

LAVAL, Que. — Uniboard will host its first live virtual product launch. Taking place on September 23, the online event will also include a behind-the-scenes tour of Uniboard’s Sayabec mill. Attendees will view an interactive sneak peek of the company’s newest additions to its design collection of high-pressure laminate. The 20-minute virtual event will be broadcast through livestream app Yoop, moderated by radio and TV host Isabelle Racicot. Click here for more information and registration.

ECONOMIC INDICATORS

Sales of existing Canadian homes rose a further 6.2 percent in August, raising them to another new all-time monthly record. Actual (not seasonally adjusted) sales activity posted a 33.5 percent year-over-year gain in August. Unlike the previous two months, in which activity was up right across the country, sales in August were led by the Greater Toronto Area and by British Columbia’s Lower Mainland. It was a new record for the month and the sixth-highest monthly sales figure of any month on record. (Canadian Real Estate Association)

U.S. retail sales in August edged up by 0.6 percent. Sales of building materials and garden equipment rose by two percent. (U.S. Commerce Dept.)

NOTED

The North American Retail Hardware Association (NRHA) invites all members of the independent home improvement industry to a webinar on September 30 at 2 p.m. EDT. Sponsored by Epicor, this session will examine how the COVID-19 pandemic has left an indelible mark on the home improvement industry. Attendees will also review new, proprietary research from NRHA about how independent home improvement retailers have seen their own operations impacted by COVID-19. Register now!

OVERHEARD…

“When I play football, I’m not a decision maker. Out here, I’m my own boss. I’m the owner, I’m the worker, I’m everything.”
—Montreal Alouettes receiver Félix Faubert-Lussier. With the Canadian Football League’s season cancelled, he has taken up home renovation as an interim job, purchasing a triplex in Montreal’s Villeray district to overhaul the units for rental. He spoke to the CBC.

Classified Ads

 

ST. JACOBS
ASSOCIATE MERCHANDISE MANAGERS (#766)
ONE POSITION PER CATEGORY

JOB DESCRIPTION:
Your primary focus will be assisting with the development and implementation of the strategic plan to support the category objectives and financial plan.
Collaborate with Merchandise Manager to establish and track performance matrix including, but not exclusive to sales, profitability, turns and forecasting ensuring objectives are achieved.

Provide strong leadership, support and direction to the Merchandise Associate and the collaborative cross-functional team.

Prepare in-depth analytics, analyze shipment and POS performance on a regular basis, and conduct market research.

Manage and build strong supplier relationships with existing and new strategic partners to our grow business.

Coordinate the product selection, product pricing for Dealer Support Centre and Supplier Direct, artwork requirements and sourcing of specials to support various advertising formats.

QUALIFICATIONS:
College / University Diploma or Degree in Business and/or Merchandising preferred.  Previous experience with product knowledge associated to the retail industry is required.
Analytical and leadership skills with ability to support development and execute category financial plans.
Knowledge and experience within the industries above would be an asset.
Excellent communication, planning, organizational and negotiating skills.
Flexible and adaptable; able to operate independently and work effectively as part of a team.

INTERESTED CANDIDATES, PLEASE VISIT www.homehardware.ca/careers TO APPLY!


Looking to post a classified ad? Email Michelle for a free quote.

Hardlines



Privacy Policy | HARDLINES.ca

 

HARDLINES is published weekly (except monthly in December and August) by
HARDLINES Inc.
© 2020 by HARDLINES Inc.
HARDLINES™ the electronic newsletter www.HARDLINES.ca
Phone: 416.489.3396; Fax: 647.259.8764

Michael McLarney — President— mike@hardlines.ca
Sigrid Forberg — Editor— sigrid@hardlines.ca
Geoff McLarney — Assistant Editor— geoff@hardlines.ca

David Chestnut — VP & Publisher— david@hardlines.ca
Michelle Porter— Marketing & Events Manager— michelle@hardlines.ca
Accounting — accounting@hardlines.ca

The HARDLINES “Fair Play” Policy: Reproduction in whole or in part is very uncool and strictly forbidden and really and truly against the law. So please, play fair! Call for information on multiple subscriptions or a site license for your company. We do want as many people as possible to read HARDLINES each week — but let us handle your internalrouting from this end!

1-3 Subscribers: $455
4-6 Subscribers: $615

7-10: Subscribers: $750

After initial 10 subscribers, blocks of 10 are $285.
For more information call 416-489-3396 or click here
You can pay online by VISA/MC/AMEX
at our secure website, by EFT, or send us money. Please make cheque payable to HARDLINES.

 

 


 

 

September 14 2020






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CONNECTING THE HOME IMPROVEMENT INDUSTRY
 
September 14, 2020 | Volume xxvi, #34
 

IN THIS ISSUE:

  • Lowe’s Canada launches program for pros at all its corporate stores
  • Orgill lifts pandemic restrictions, fast-tracks new Northeast U.S. DC
  • TORBSA’s new president: strengthening vendor relationships will be key
  • Associations know a reno tax credit is a good idea. Here’s what they’re doing about it

PLUS: RONA in Wickham gets a facelift, Walmart tests drones, Orgill completes first online buying event, LM2 Marketing to represent SamaN in Quebec, Uniboard’s virtual product launch, Momentive sells sealants business to Henkel, National Hardware Show will take place virtually, Dollarama reports Q2 sales rise and more!

 
 
 
 





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Lowe’s Canada launches program for pros at all its corporate stores

BOUCHERVILLE, Que. — Lowe’s Canada has introduced a program for professionals and contractors that is supported by a new app. The program, which is unique to Lowe’s Canada, will apply to all its Lowe’s, RONA and Reno-Depot corporate stores.

The new program is designed to offer Lowe’s Canada’s pro customers an improved and integrated purchasing experience. Contractors will have access to the same discounts and advantages throughout the Lowe’s Canada corporate store network, plus a range of features on a new VIPpro mobile application.

“One of the strengths of the Lowe’s Canada network is that we operate over 235 corporate stores of various formats under three distinct and complementary banners throughout the country,” said Tony Cioffi, senior vice-president, stores. “With the VIPpro program, our pro customers can now take advantage of our wide network seamlessly: depending on the nature of their projects, they can shop at the store that best suits their needs while having access to the same benefits, and using a single Lowe’s Canada VIPpro account.”

In addition to a five percent discount on all purchases—and 10 percent off paint—the VIPpro program provides pro customers with services including dedicated customer service, bulk discounts and price-match guarantees.

At the stores, contractors will find dedicated entrances and parking, early opening hours and priority curbside pickup available from 7 a.m. to 9 a.m.
 
The VIPpro app was developed by Toronto-based Kinetic Commerce. Users can view their purchasing data, special offers and profile information on their mobile device, in addition to their complete purchasing history from Lowe’s, RONA and Reno-Depot corporate stores.

This first version of the app will be updated over the coming months to provide added features to VIPpro members. Later this fall, the app will start presenting customized offers based on each customer’s preferences and purchasing history. The introduction of a VIPpro web portal is also in the works for 2020. This new feature will enable VIPpro members to access the Lowe’s, RONA and Reno-Depot websites.

 
 

Hardlines
Orgill lifts pandemic restrictions, fast-tracks new Northeast U.S. DC

MEMPHIS — Orgill CEO Boyden Moore spoke to dealers via Zoom last month to give an update on the hardware wholesaler’s business, while its e-Volution online buying event was in progress. The company’s first-ever such event, which brought together nearly 10,000 retailers in a completely virtual environment, ended on September 4.

“We specifically did not want to call this a virtual dealer market,” Moore said, explaining that it was “a stretch to think that we might somehow pull off what happens at a dealer market in any kind of virtual way.”

Moore outlined how operations are gradually returning to normal: sales continue to ride a pandemic high, and the company is readying itself for the economy’s recovery, which it anticipates some time after Q2 of next year. Hardware and farm stores were identified as the biggest segments for growth.

Despite 79 confirmed COVID-19 cases among Orgill employees, no closures of distribution centres had been necessary, though the company has suspended store conversions. Some 85 percent of the office staff in Memphis had transitioned to remote work, Moore added. “We appreciated our customers working with us when we moved our order cut-off back one day,” he noted.

With supply chains squeezed during the outbreak, Orgill had been forced to take measures, such as introducing maximum line counts. At its DCs in Inwood, Va., and Sikeston, Mo., Orgill temporarily suspended orders from customers it serves as a secondary wholesaler.

“While we value all our customers, we knew we had to prioritize customers with the strongest commitment to us,” he said. By late August, however, nearly all line-count restrictions had been lifted, while orders from secondary customers were being fulfilled at increasing capacity.

Moore also announced that the opening of Orgill’s new Rome, N.Y., distribution centre is now slated to take place by next summer, a year ahead of schedule. Meanwhile, the wholesaler is speeding up plans to expand its footprint in the western U.S. as well.

 
 
 


TORBSA’s new president: strengthening vendor relationships will be key

BOLTON, Ont. — Since taking the helm of TORBSA, Paul Williams has set his sights on some key initiatives to ensure the prosperity of the buying group. One is to build dealer ranks. Williams believes strongly that the group’s lean, no-frills operating model is ideally suited to commercial yards that wish to increase their purchasing power without added costs from marketing or other supports that bring value to dealers with a more DIY-based customer.

But he is also committed to building relations with the vendor community. He sees his role as focusing on managing relationships with vendors and ensuring purchasing plateaus are being met by dealers to satisfy the agreements of those relationships.

TORBSA is a relatively small group compared to bigger cousins like Sexton Group or ILDC, but Williams says it’s not just about sheer volume. It’s about having the right dealers in the group to support vendor programs.

He also believes the group offers value to vendors, despite its size. “The vendor community absolutely respects and values the business with TORBSA. We still represent a fairly substantial volume of business for them.”

Nor does he anticipate any kind of integration with one of those larger groups. “We’re an independent group and we plan to be an independent group moving forward.”

Associations know a reno tax credit is a good idea. Here’s what they’re doing about it

NATIONAL REPORT — The retail home improvement industry’s regional associations are supporting their dealers through an incredibly difficult time during the COVID-19 pandemic. Yet, for the most part, dealers are experiencing record sales, and so are the vendors supplying them.

Reports of product shortages have become common across the country, even finding their way into the news as home improvement retailers keep busy trying to supply a pandemic-induced frenzy for home improvements and renovations.

But dealers, vendors and associations alike are keeping a wary eye on the weeks and months ahead. They are wondering if, and more likely when, this boom will run its course. Looking long-term to a stable set of conditions that will support the industry is the common ground for all the associations, which consist of the ABSDA in Atlantic Canada, AQMAT in Quebec, LBMAO in Ontario, WRLA in the West and BSIABC in British Columbia.

The majority of the associations have come together under one umbrella, the Building Material Council of Canada. Initially, it included all five regional associations, but the Quebec arm dropped out after some internal disputes. Nevertheless, the national organization helps pool concerns that are shared among all the associations. These include hiring, training, shop local campaigns and government-related issues. Currently, the top of that list is the push for the revival of a renovation tax credit.

According to Denis Melanson, president of the ABSDA, a renovation tax credit is simply “a good idea.”

A reno tax credit was instituted in 2009, following the worldwide recession. The program lasted 13 months. The incentive gave hardware and home improvement dealers a significant shot in the arm. Hardlines estimates that overall sales generated by an otherwise sluggish industry in 2009 rose by an additional $500 million.

The BMCC commissioned a report that builds a case for the government to revive the tax credit program. According to a bulletin issued by WRLA President Liz Kovach, the report “highlights the success of the 2009 HRTC implemented by the Conservative government and [concludes] it would be beneficial to consider this once again as we look to the fall and beyond.”

The report was included with a letter sent to the Prime Minister and to the office of the Leader of the Opposition last month.

This initiative would give homeowners a tax credit on the cost of purchases they make on home repairs or renovations. It provides a genuine financial break for consumers, while helping lessen the grey market among contractors and trades who may work for cash to save claiming the income—and saving their customers the sales tax on the job. So a reno tax credit becomes a win all around. Consumers get a tax break, the feds get access to more taxable income from the contractors and dealers benefit from the increased sales this incentive could provide.

People on the Move

At Bona, Pontus Cornelius has been appointed president and CEO effective January 11, 2021. Kerstin Lindell, the flooring care firm’s current president and CEO, will then shift to the role of chairman of the board. Cornelius was most recently president and CEO of Ernströmgruppen AB, a privately owned industrial conglomerate based in Gothenburg, Sweden.













DID YOU KNOW…?

… that more than half of all retail home improvement sales last year came from just four retail groups? This is just one of the many statistics you’ll find in the 2020 Hardlines Retail Report. It’s your definitive guide to the state of the industry, with in-depth analysis of the industry’s key players, breakdowns by province and store format and forecasts for 2021. Hardlines subscribers save more than 20 percent on pricing, so be sure to take advantage of this! Click here now to learn more and order yours!

RETAILER NEWS

BOUCHERVILLE, Que. — Lowe’s Canada has announced that major renovations are underway at the RONA store in Wickham, Que., operated by dealer-owner Rosaire Mathieu Inc. The Mathieu family is investing to add nearly 4,000 square feet to the store’s sales floor. The indoor and outdoor layout will also be transformed to provide an open-space shopping environment and maximize the product offering. The store will remain open during the renovations, slated for completion in December, when customers will see an expanded product offering including seasonal items.

MISSISSAUGA, Ont. — Walmart has launched a pilot program in Fayetteville, N.C., offering home delivery of select items in partnership with Flytrex, an end-to-end drone delivery firm. “The drones, which are controlled over the cloud using a smart and easy control dashboard, will help us gain valuable insight into the customer and associate experience—from picking and packing to takeoff and delivery,” Tom Ward, senior VP of customer products, explained in a blog post. Widespread implementation of drone delivery, he added, is still a long-term prospect.

MONTREAL — Dollarama reported that Q2 sales rose to $1.01 billion from $946 million for the comparable period last year, while profits were flat at $142.5 million. Strong seasonal demand for home and backyard items drove sales for the quarter.

SUPPLIER NEWS

MEMPHIS — Orgill’s first e-Volution Online Buying Event, which concluded earlier this month, brought nearly 10,000 retailers together with vendors and service providers in a virtual environment. The event allowed Orgill’s retail customer base to take advantage of promotional buying opportunities, shop for seasonal merchandise and browse through thousands of new products. The company reports that buying activity during the event was higher than at any dealer market in its history.

VICTORIAVILLE, Que. — LM2 Marketing has expanded its sales and marketing representation of SamaN to Quebec. LM2 will service hardware, paint and flooring retailers as well as distributors in the province. LM2 now represents SamaN from Ontario to the Maritimes.

WATERFORD, N.Y. — Momentive Performance Materials has announced the pending sale of its consumer sealants segment to Henkel. The terms of the sale, which includes GE-branded consumer sealants carried by hardware retailers, have not been disclosed.

NORWALK, Conn. — The National Hardware Show will take place virtually October 12 to 15. The roster of keynote speakers at the NRHA All-Industry Conference includes Do it Best president and CEO Dan Starr. During the Virtual Show, attendees will be able to sync up their calendars and allow NHS to help facilitate and direct virtual appointments among top industry buyers, retailers and NHS suppliers and manufacturers.

MONTREAL — Cobra Anchors Co. Ltd., a privately held maker of masonry and hollow wall anchors, announced it has logged a 20 percent sales hike since the beginning of the year. The company has invested $4.5 million over the last eight months toward injection molding machines, robotic assembly and packaging cells for its Canadian facility. Cobra is also working on a redesigned and streamlined website, slated to go live next month, and a new product launch for the winter, the WallDriller Plus anchor.

ECONOMIC INDICATORS

Housing starts in August were at a seasonally adjusted annual rate of 262,396 units, an increase of 6.9 percent from 245,425 units in July. The SAAR of urban starts increased by 7.1 percent in August to 248,154 units. Multiple urban starts increased by 9.1 percent, while single-detached urban starts decreased by one percent. (CMHC)

NOTED

On average, the U.S. sees 35,000 injuries a year from operating a lawn mower. And those accidents account for 90 deaths a year there. People are more likely to die from a lawn mower than they are from combined shark, bear and alligator attacks, which average at one fatality per year, or snake bites, which average at six deaths.

OVERHEARD…

“We are confident that this new program will help us provide our pro customers with a hassle-free purchasing experience and added value, bringing us one step closer to our goal of becoming the number-one destination for home improvement and construction professionals in Canada.”
—Tony Cioffi, senior vice-president, stores at Lowe’s Canada, on the launch of a new program, supported by an app, for Lowe’s contractor customers.

 


 

Classified Ads

ST. JACOBS
ASSOCIATE MERCHANDISE MANAGERS (#766)
ONE POSITION PER CATEGORY

JOB DESCRIPTION:
Your primary focus will be assisting with the development and implementation of the strategic plan to support the category objectives and financial plan.
Collaborate with Merchandise Manager to establish and track performance matrix including, but not exclusive to sales, profitability, turns and forecasting ensuring objectives are achieved.

Provide strong leadership, support and direction to the Merchandise Associate and the collaborative cross-functional team.

Prepare in-depth analytics, analyze shipment and POS performance on a regular basis, and conduct market research.

Manage and build strong supplier relationships with existing and new strategic partners to our grow business.

Coordinate the product selection, product pricing for Dealer Support Centre and Supplier Direct, artwork requirements and sourcing of specials to support various advertising formats.

QUALIFICATIONS:
College / University Diploma or Degree in Business and/or Merchandising preferred.  Previous experience with product knowledge associated to the retail industry is required. 
Analytical and leadership skills with ability to support development and execute category financial plans.
Knowledge and experience within the industries above would be an asset.
Excellent communication, planning, organizational and negotiating skills. 
Flexible and adaptable; able to operate independently and work effectively as part of a team.

INTERESTED CANDIDATES, PLEASE VISIT www.homehardware.ca/careers TO APPLY!

 


Looking to post a classified ad? Email Michelle for a free quote.
 

 

 
Hardlines



 
Privacy Policy | HARDLINES.ca

HARDLINES is published weekly (except monthly in December and August) by
HARDLINES Inc.
© 2020 by HARDLINES Inc.
HARDLINES™ the electronic newsletter www.HARDLINES.ca
Phone: 416.489.3396; Fax: 647.259.8764

Michael McLarney — President— mike@hardlines.ca
Sigrid Forberg — Editor— sigrid@hardlines.ca
Geoff McLarney — Assistant Editor— geoff@hardlines.ca

David Chestnut — VP & Publisher— david@hardlines.ca
Michelle Porter— Marketing & Events Manager— michelle@hardlines.ca
Accounting — accounting@hardlines.ca

The HARDLINES “Fair Play” Policy: Reproduction in whole or in part is very uncool and strictly forbidden and really and truly against the law. So please, play fair! Call for information on multiple subscriptions or a site license for your company. We do want as many people as possible to read HARDLINES each week — but let us handle your internalrouting from this end!

1-3 Subscribers: $455
4-6 Subscribers: $615

7-10: Subscribers: $750

After initial 10 subscribers, blocks of 10 are $285.
For more information call 416-489-3396 or click here
You can pay online by VISA/MC/AMEX
at our secure website, by EFT, or send us money. Please make cheque payable to HARDLINES.

 


September 7 2020

 

 

 


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CONNECTING THE HOME IMPROVEMENT INDUSTRY
September 7, 2020 | Volume xxvi, #33
IN THIS ISSUE:

  • Home Hardware’s latest reorg cements merch teams under Thompson
  • Peavey will rebrand all TSC stores to the Peavey Mart banner
  • Lowe’s, Home Depot outperform in Q2 as pandemic drives home renos
  • WTO backs Canada in softwood lumber dispute—yet again

PLUS: BMR adds Quebec dealers, Home Hardware’s new sales and ops teams, Walmart’s online sales double (almost), Lowe’s plans e-commerce fulfilment centre, Ace to enter Mexico, Taiga develops online B2B platform, Goodfellow and Knauf, Rust-Oleum acquires Ali Industries, softwood lumber prices climb and more!

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Home Hardware’s latest reorg cements merch teams under Thompson

ST. JACOBS, Ont. — Home Hardware Stores Limited has hired a new team of directors, all from outside the company, to fill the senior ranks of its merchandising teams. The new hires all report to Marianne Thompson, Home’s senior vice-president, merchandise.

The appointments are in line with other recent senior promotions in the merchandising team (see also “People on the Move” in this issue for changes in Home Hardware’s sales and operations teams—Editor). Thompson was hired in January 2019 and put in charge of LBM purchases, working alongside then-VP merchandise hardlines, Joel Marks. When Marks retired in June, Thompson was named SVP, merchandise for the entire merchandising team, and handed the portfolio for hardlines, in addition to her LBM duties.

Rob Szekszer joined Home Hardware in June 2019 as director, merchandise hardlines. He moves into the VP, merchandise role overseeing hardlines, effective September 8 and will report directly to Thompson.

The latest appointments draw from a range of Canadian retailers. Tara Spengen, who succeeds Brian Straus as director, merchandise hardlines, has spent more than 25 years in retail. Her experience includes ACI Brands Inc., Korhani Home, Walmart Canada and Hudson’s Bay Co.

Carol Crystal is taking over the position of director, merchandise hardlines, which was previously held by Dave Martin. Crystal’s nearly 20 years of retail experience includes time with Lowe’s Canada, Walmart Canada and HBC.

Craig Thompson was most recently a commercial planning and analytics leader at Walmart Canada. He will serve as director, merchandise hardlines, succeeding Szekszer.

Meriyem Kaf will fill the newly created role of director, merchandise strategy and execution. She brings 15 years of experience at Walmart Canada, Sobeys and AC Nielsen with a focus on category management optimization. Spengen, Crystal and Craig Thompson report to Szekszer. When she steps into her new role on September 8, Kaf will report to Marianne Thompson.

Hardlines

Peavey will rebrand all TSC stores to the Peavey Mart banner

RED DEER, Alta. — Peavey Industries has announced it will convert its TSC Stores, all located in Ontario, to the Peavey Mart banner. Peavey gained a controlling interest in TSC in 2016 with an option to acquire the London, Ont.-based chain outright. It exercised that option and closed the acquisition at the end of 2017, a year ahead of schedule.

“We are eager to move forward with this conversion, strengthening our corporate brand while further streamlining our internal processes,” Peavey CEO Doug Anderson said. The conversions to the Peavey Mart banner are slated for completion by February 2021.

With the addition of the TSC stores, the Peavey Mart banner will comprise a network of 89 stores across the country.

Jest Sidloski, VP of marketing, customer experience and e-commerce at Peavey, said the decision to convert the TSC stores was not a given from the outset of the takeover, “but … we did a lot of things over the years to merge the companies and make efficiencies and [one] of the last pieces is that brand banner name.”

“It feels really natural to a lot of us,” added Scott Bennett, senior VP of merchandising. He reaffirmed the synergies across both banners. “We’ve been working for the last couple of years, really integrating two companies into one company.”

That included everything from buying—one team, under Bennett, now manages both TSC and Peavey Mart—to marketing and corporate culture. “All the different cross-functional groups have integrated into one team.”

The conversions will not impact the recently acquired Ace Canada banner or MainStreet Hardware banner, also owned by Peavey Industries.


Lowe’s, Home Depot outperform in Q2 as pandemic drives home renos

MOORESVILLE, N.C. & ATLANTA — The Home Depot and Lowe’s Cos. both posted favourable Q2 results last month, buoyed by increased spending on DIY projects as public health measures limited options for entertainment outside the home. Despite each retailer investing more than $450 million in store safety and employee benefits, both logged increases in sales and profits that exceeded forecasts.

Home Depot’s sales for the quarter rallied by 23.4 percent, while U.S. same-store sales soared by 25 percent, the biggest increase in at least 20 years. The retailer reported net income of $4.33 billion, up 24.5 percent. The company enjoyed strong performance throughout its U.S. business as well as for Home Depot Canada, which reported record sales.

At Lowe’s Cos., sales rose by 30.1 percent to $27.3 billion, while same-store sales were up 34.2 percent. Net earnings soared by nearly 70 percent to $2.83 billion.

That includes positive comps for the Canadian business that exceeded 20 percent, “driven by … consumer focus on the home as well as strong execution by our new leadership team,” noted President and CEO Marvin Ellison, in a call to analysts.

Ellison also offered some indication of Lowe’s ambitions in Canada. “While we’re pleased with their efforts to serve the incremental demand this quarter, our Canadian team remains focused on the work ahead to improve operating efficiency while driving sales.”

With a greater proportion of DIY customers, Lowe’s in particular benefitted from the trend. Both Lowe’s and Home Depot gained market share at the expense of smaller competitors who struggled to keep inventory in stock. Significantly, sales were similarly strong for both chains across all regions of the U.S., regardless of how hard different areas were hit by COVID-19.

 

WTO backs Canada in softwood lumber dispute—yet again

 

GENEVA — The World Trade Organization has ruled that the U.S. Commerce Department and the U.S. International Trade Commission erred when they imposed countervailing duties on Canadian softwood lumber in 2017. The U.S. has repeatedly attempted to introduce tariffs to offset Canada’s stumpage fee system, which it considers a form of unfair subsidy, but has been consistently rebuffed by international tribunals.

“This flawed report confirms what the United States has been saying for years: the WTO dispute settlement system is being used to shield non-market practices and harm U.S. interests,” U.S. Trade Representative Robert Lighthizer said in a statement.

The U.S., under President Donald Trump, has yet to remove the tariffs, despite the WTO ruling. Lighthizer and his team criticized the process, saying the decision should have been left to “the reasoned judgment of the investigating authority, the U.S. Department of Commerce.”

However, Canadian lumber producers see it differently. “For three decades, we have been saying that the U.S. trade remedy process is flawed. Unfortunately, this is just the latest chapter in the ongoing attack on the Canadian lumber industry,” said Susan Yurkovich, president of the B.C. Lumber Trade Council.

The latest ruling by the WTO against the U.S. is consistent with conclusions that have been reached going back as far as the mid-1980s.

The dispute centres on the Canadian system of stumpage fees paid by foresters to the Crown for harvesting rights. In the U.S., softwood lumber is harvested on private land. In the eyes of successive U.S. governments, this means that the Canadian industry is unfairly subsidized and that countervailing duties on Canadian softwood lumber are therefore warranted. International tribunals have consistently ruled against such tariffs.

“Each of the prior two lumber disputes ended with neutral, international tribunals issuing rulings that forced [the] Commerce [Department] to rescind their flawed and unsupported subsidy findings for similar reasons,” Yurkovich added.

People on the Move

Darrin Sayles has been appointed senior director, national sales and operations at Home Hardware Stores Limited, joining the team on September 8. Most recently at Carter’s, where he held the role of senior director of retail sales and operations, Sayles has also held operational leadership positions at Campus Crew, American Eagle and Jean Machine. The four retail operations directors, Jeff Martin, Grant Allen, Tim Dietrich and Mario Durocher, and their regional teams will report into Sayles. All Ontario retail sales and operations managers will report directly to Allen, who is director for the central region. Dale MacPherson has been appointed senior director, store operations support. The business development team, formerly led by Dunc Wilson before his retirement earlier this year, was previously realigned to report directly to MacPherson. But MacPherson will now oversee construction and real estate, while continuing to provide support and oversight for the dealer application process.

DID YOU KNOW…?

… that the 2020 Hardlines Retail Report, your definitive guide to the state of the industry, is now available? The report includes valuable proprietary information you won’t find anywhere else, including in-depth analysis of the industry’s key players, breakdowns by province and store format and forecasts for 2021. Hardlines subscribers save more than 20 percent on pricing, so be sure and take advantage of this! Click here now to learn more and order your copy!

RETAILER NEWS

BOUCHERVILLE, Que. — BMR Group has added two new Quebec dealers to its BMR Express program. Quincaillerie Matériaux P.A. in Les Cèdres is making changes to the store’s façade over the coming months. Quincaillerie J.R. Grégoire is also making the switch, under the leadership of third-generation owner Delphine Grégoire, on the eve of the store’s 100th anniversary.

MOORESVILLE, N.C. — Lowe’s Cos. is set to open a new e-commerce fulfilment centre in Mira Loma, Calif., as part of its $1.7 billion push to update its supply chain. The retailer is also adding 20 cross-dock delivery terminals to its network before year’s end.

OAK BROOK, Ill. — Ace Hardware, through its international division, will enter the growing Mexican market. “The expansion of the franchise model in Mexico gives us a platform to further deliver on Ace Hardware’s legacy of providing local investment and ownership opportunities to entrepreneurs,” said Alejandro Lorenzo, VP of international business development at Ace International.

BENTONVILLE, Ark. — Walmart’s online sales almost doubled in the second quarter, while U.S. same-store sales spiked by 9.3 percent. Net income for the quarter came to $6.48 billion. Revenues reached $137.74 billion. In Canada, net sales grew by 13.9 percent while comparable sales were up a full 14 percent.

SUPPLIER NEWS

BURNABY, B.C. — Taiga Building Products has developed an online B2B ordering, catalogue and administrative platform. Branded as TaigaNow, it allows for placement of orders at the user’s convenience. It is currently live and available to customers served by the Calgary and Saskatoon branches and will be added to more western markets before expanding eastward.

DELSON, Que. — Goodfellow has become Knauf Insulation’s exclusive distributor of residential insulation products for the LBM segment outside Quebec.

MEDINA, Ohio — Through its Rust-Oleum business, RPM International has acquired Ali Industries, LLC, a manufacturer of sandpaper and other abrasives. Based in Fairborn, Ohio, Ali Industries has annual net sales of approximately $75 million and operates commercially as Gator Finishing Products.

TORONTO — Softwood lumber prices have climbed aggressively recently as homebuilding activity made record gains in Canada and the U.S. The price of shares in West Fraser Timber Co., Interfor, Canfor, CanWel Building Materials Group and Norbord all logged 52-week highs on the Toronto Stock Exchange.

ECONOMIC INDICATORS

National home sales and new listings continued to rebound in July 2020. New listings hit their highest level on record for the month of July, while sales posted the highest level of any month in history. Sales of existing homes rose 26 percent on a month-over-month basis, the third consecutive monthly increase. (Canadian Real Estate Association)

Sales of new single-family homes in the U.S. logged a third consecutive major monthly increase and hit their highest levels since 2006. July’s sales were up 14 percent from June to a seasonally adjusted annual rate of 901,000 units, beating analyst expectations of 790,000 units. New home sales in July were up 36 percent from the year prior. (U.S. Census Bureau)

The value of building permits issued by Canadian municipalities fell three percent to $7.8 billion in July, entirely as a result of declines in British Columbia (-34.2 percent to $1.2 billion), Quebec (-15.1 percent to $1.5 billion) and Newfoundland and Labrador (-19 percent to $54 million). (StatCan)

NOTED

Only one in four small businesses are back to making normal sales, according to the Canadian Federation of Independent Business. Its Small Business Recovery Dashboard shows that 63 percent of small businesses are fully open (up 10 percent since June), while 39 percent are fully staffed (+7 percent) and just 26 percent are making normal sales (+7 percent).

Classified Ads

 

ST. JACOBS
ASSOCIATE MERCHANDISE MANAGERS (#766)
ONE POSITION PER CATEGORY

JOB DESCRIPTION:
Your primary focus will be assisting with the development and implementation of the strategic plan to support the category objectives and financial plan.
Collaborate with Merchandise Manager to establish and track performance matrix including, but not exclusive to sales, profitability, turns and forecasting ensuring objectives are achieved.

Provide strong leadership, support and direction to the Merchandise Associate and the collaborative cross-functional team.

Prepare in-depth analytics, analyze shipment and POS performance on a regular basis, and conduct market research.

Manage and build strong supplier relationships with existing and new strategic partners to our grow business.

Coordinate the product selection, product pricing for Dealer Support Centre and Supplier Direct, artwork requirements and sourcing of specials to support various advertising formats.

QUALIFICATIONS:
College / University Diploma or Degree in Business and/or Merchandising preferred.  Previous experience with product knowledge associated to the retail industry is required.
Analytical and leadership skills with ability to support development and execute category financial plans.
Knowledge and experience within the industries above would be an asset.
Excellent communication, planning, organizational and negotiating skills.
Flexible and adaptable; able to operate independently and work effectively as part of a team.

INTERESTED CANDIDATES, PLEASE VISIT www.homehardware.ca/careers TO APPLY!


Looking to post a classified ad? Email Michelle for a free quote.

Hardlines



Privacy Policy | HARDLINES.ca

 

HARDLINES is published weekly (except monthly in December and August) by
HARDLINES Inc.
© 2020 by HARDLINES Inc.
HARDLINES™ the electronic newsletter www.HARDLINES.ca
Phone: 416.489.3396; Fax: 647.259.8764

Michael McLarney — President— mike@hardlines.ca
Sigrid Forberg — Editor— sigrid@hardlines.ca
Geoff McLarney — Assistant Editor— geoff@hardlines.ca

David Chestnut — VP & Publisher— david@hardlines.ca
Michelle Porter— Marketing & Events Manager— michelle@hardlines.ca
Accounting — accounting@hardlines.ca

The HARDLINES “Fair Play” Policy: Reproduction in whole or in part is very uncool and strictly forbidden and really and truly against the law. So please, play fair! Call for information on multiple subscriptions or a site license for your company. We do want as many people as possible to read HARDLINES each week — but let us handle your internalrouting from this end!

1-3 Subscribers: $455
4-6 Subscribers: $615

7-10: Subscribers: $750

After initial 10 subscribers, blocks of 10 are $285.
For more information call 416-489-3396 or click here
You can pay online by VISA/MC/AMEX
at our secure website, by EFT, or send us money. Please make cheque payable to HARDLINES.

 

 


 

 

August 17 2020






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CONNECTING THE HOME IMPROVEMENT INDUSTRY
 
Summer Reading Issue
August 17, 2020 | Volume xxvi, #32
 


SUMMER PUBLISHING SCHEDULE:
Please note that Hardlines is on our reduced summer publishing schedule. The next issue will come out September 7, when we resume our regular schedule. The remote Hardlines offices remain open during this time, however!

IN THIS ISSUE:

News

  • New head of TORBSA will focus on member growth, strengthening purchases
  • Consolidation continues as big retailers absorb market share, says new report
  • Walmart goes after vendors for price breaks

Trends

  • Shortages continue as dealers and wholesalers scramble for product
  • Business is strong for most dealers. How long can it last?
  • Staying safe means non-confrontation. So how can rules be enforced?

Summer Insights

  • Canadian Tire second quarter reveals surge in online sales
  • FROM THE ARCHIVES: Cashway relocates, Turkstra expands, Home Depot goes West

PLUS: Walmart Canada breaks ground on new DC, Lowe’s Canada donates to charitable organizations, Home Depot to open DCs in Georgia, Walmart Canada mandates masks, Intertape Polymer Q2 results, ACCEO will hold its first virtual user event, Home Depot donates to kids, WRLA to hold recruitment webinar, CanWel reports Q2, Hamilton Beach’s quarterly revenue and more!

 
 
 
 





New head of TORBSA will focus on member growth, strengthening purchases

BOLTON, Ont. — TORBSA announced the appointment earlier this month of Paul Williams as its new president. He replaces General Manager Bob Holmes, who will retire after 26 years at the helm of the group. In an exclusive interview with Hardlines, Williams shares his vision to grow the Ontario-based buying group’s ranks and reinforce relations with suppliers.

Bringing with him a strong background on the supplier side, Williams spent the last nine years in senior sales positions at Owens Corning and then CGC.

TORBSA works to combine purchases for two dozen member dealers (Williams stresses that the dealers are TORBSA shareholders) who represent about 45 stores. Most of those stores are in Ontario. Crown Building Supplies is in Surrey, B.C., and the newest member-shareholder, Matériaux de Construction Létourneau, with two locations in Sherbrooke, Que., joined just last month.

Total sales for all members totalled $576 million in 2019 (source: the latest Hardlines Retail Report—Editor). Despite the group’s relatively small size compared to other buying groups, such as Castle or TIMBER MART, Williams says he respects the way the business is run. “It’s a unique model, one that maintains a very lean team of just four people at head office. And Bob will stay on to the end of the year, as part of the transition,” he says.

TORBSA remains a low-cost operation, Williams says, because it operates without the kinds of supports provided by other groups. These can include marketing, branding and even distribution. “There’s an inherent value in that approach,” he says, “especially for dealers with a DIY focus or those that cater to walk-in business. But we’re not strictly targeting those types of dealers.”

In fact, the majority of members are focused on commercial sales, with sales teams on the road selling to all facets of the construction industry. For those kinds of dealers, Williams sees a fit with the group. “I think there’s an opportunity for the prospective dealer to come over to TORBSA.”

He also notes that this streamlined model ensures full transparency to dealers so they can truly understand the costs of each vendor agreement. “Every single percentage of each sale goes back to the dealer. They’re not paying for extra costs at head office.”

Adding members will be one of his priorities, especially as the group has lost some members in recent years. “So moving forward, there will be a major emphasis on solidifying our core of shareholders and building our purchases with our vendor partners. I’ve been given carte blanche to spread the TORBSA message and talk to prospective members.”

 
 

Hardlines
Consolidation continues as big retailers absorb market share, says new report

TORONTO — Just four retailers account for almost six out of every 10 dollars spent on hardware and home improvement products in Canada. According to the 2020 Hardlines Retail Report, Home Depot Canada, Lowe’s Canada, Home Hardware Stores and hardware-related volumes through Canadian Tire Retail generated almost $29 billion in sales in 2019, representing well over half of the industry.

This consolidation at the top has been a trend in the industry for decades, as smaller players have disappeared through new competition, as from the rise of Home Depot Canada over the past 25 years. It now owns close to 18 percent of the market here, according to the report.

Other companies were absorbed by competitors. RONA was a key agent of this trend over the past two decades until it, in turn, was acquired by Lowe’s. At the end of 2019, Lowe’s Canada generated more than 14 percent of the Canadian market’s sales.

Beyond these top four players, almost 90 percent of sales by Canadian home improvement retailers are generated by 20 retail groups. This ongoing consolidation of the industry is among the many findings and forecasts in the 2020 Hardlines Retail Report.

This year’s report analyzes how much the industry grew last year and identifies the best-performing provinces. The report also tracks the growth of the big box format in Canada, identifying that more than one-quarter of the market is represented by large-surface home improvement stores.

Designed to help retailers and suppliers alike to develop their business plans for the year ahead, this year’s report provides valuable industry forecasts for 2019 and 2020, including analysis of the strategies and performance of home improvement retailing’s top players—Home Depot Canada, Lowe’s Canada, Home Hardware Stores Limited and Canadian Tire Retail.

The 2020 Hardlines Retail Report fills 184 PowerPoint slides and is packed with dozens of charts, graphs and photographs. (For more information about the 2020 Hardlines Retail Report, please click here.)

 
 
 


Walmart goes after vendors for price breaks

MISSISSAUGA, Ont. — Walmart Canada says its $3.5 million investment in stores and e-retail will improve the customer experience and boost sales, but new fees aimed at recovering costs have outraged suppliers. In a letter earlier this month, Walmart explained to vendors that beginning September 14, it will be charging a new “infrastructure development fee” of 1.25 percent of the price of products, with an additional five percent for wares sold online. All of this is on top of existing fees set by arrangement with each vendor.

The retailer considers the fees a fair trade-off for suppliers, who it says will benefit from the investment plan in increased sales. But at Food and Consumer Products of Canada, CEO Michael Graydon calls the timing of the announcement “diabolical” and says his members who supply Walmart are “absolutely furious.”

Graydon is calling on federal and provincial governments to act in order to prevent other retailers from making similar moves. “When you look at five percent on e-comm sales—that’s your margin,” he told the Financial Post. “So you’re going to give it away.”

Sure enough, a group of Walmart Canada’s grocery competitors is following its lead in seeking savings from suppliers. United Grocers Inc., a buying group representing such banners as Metro, Longo’s and Couche-Tard, wrote to suppliers saying it will “expect to receive any cost reduction you may decide to offer any competitors.”

UGI President Michael Forgione did not specify how it would obtain the reductions but said the group would not set similar fees.

Shortages continue as dealers and wholesalers scramble for product

NATIONAL REPORT — In the midst of the COVID-19 pandemic, Osoyoos Home Hardware, in British Columbia’s Okanagan Valley, shortened its hours while maintaining full pay for staff. And even though store traffic has remained high, it has been slowed by the need for physical distancing and hygiene protocols. On top of that, product supply has been interrupted and deliveries to the store remain erratic. In spite of these challenges, Frances Sologuk says her store had its best July ever.

But if she could have maintained a steadier flow of products, she wonders just how much better the store might have performed. “I can’t imagine what sales would have been like without the out-of-stocks and back orders. It would have been mind-boggling,” Sologuk says.

Demand has risen sharply among DIYers. Stuck at home, they are looking to fix up their living spaces in lieu of expenditures on cottages and camps and in restaurants and bars. That’s put a pinch on supply for contractors, who are trying to get larger projects done.

Farther north, in Princeton, B.C., Susan Robinson of Princeton Home Building Centre reports a similar scenario. After watching sales plummet by 50 percent through February and part of March, business took off. She saw huge runs on personal protective equipment, sanitizers and toilet paper. “They are now available,” she notes. “We’re seeing lumber shortages now, primarily of treated woods.”

In Ontario, Rebecca Wichers-Schreur at Wood Works of Renfrew, a Castle dealer in Renfrew, about an hour west of Ottawa, is facing the same challenges. Business has been strong, marred only by product shortages. “Pressure treated is still very difficult to get, and a lot of suppliers for construction lumber and sheeting are either not taking orders for certain things or the orders they are taking are about two months out.”

She is also seeing shortages in other categories. “Some hardware items have also been difficult to find—decking accessories in particular like joist hangers and fencing materials.”

Supply chain disrupted
The problem of disrupted supply chain is a consistent one across the country. Denis Melanson, president of the Atlantic Building Supply Dealers Association, says his dealers have rebounded. “They’re doing absolutely fantastic and it’s turned into a stimulus for our industry in general.”

But those same dealers are also expressing concerns about supply. “I’ve talked to a lot of dealers—and some of the vendors—and they’ve never seen anything like it.”

In mid-July, Kent Building Supplies made news for being out of stock on wood products, particularly plywood and pressure treated lumber, in its stores across Atlantic Canada. The retailer even sent an email to its sales associates advising them of the situation. “The huge sales increase has completely stripped the supply chain,” it read in part. “There is no supply left in Atlantic Canada. Replacement from Western Canada is five to six weeks away … Costs are through the roof.”

Melanson at ABSDA sums up the issue when he says, “That’s the new challenge—getting products on the shelves.”

Amanda Fancy at Gow’s Home Hardware and Home Furniture in Bridgewater, N.S., reports that sales are up over last year. But she too has found that her biggest challenge is getting product. The Home Hardware truck would typically come each Tuesday and Friday. Now, when a shipment comes, it can take a week, and sometimes everything comes at once—in two 53-foot trailers.

Retail teams deal with disruption
Disrupted supply affects more than just sales. It can disrupt the rhythm of a store’s operations. For Sologuk in Osoyoos, the once-regular truck has been turned into a hit-and-miss affair. “We’re not even getting a truck a week,” she says. “And when it does come, it’s not always convenient.” She recalls the arrival of a truck on a Saturday over a recent long weekend. “Thank goodness some of my team came in to unload, even though it was their day off.”

Back on the West Coast, other suppliers are scrambling to keep up. Ross Power is president of PowerHouse Building Solutions in Surrey, B.C. The company sells building materials to dealers in the Lower Mainland and beyond.

Despite being slower than usual for this time of year, “things are overall pretty healthy,” he says. His company has been able to maintain stock levels and products he was having difficulty getting have returned to normal.

Brad McCluskie, general manager of Coast Distributors, based in Nanaimo, B.C., says some regions, like the northern part of British Columbia, “are setting records each month.” But product shortages have taken their toll. He’s had to manage the orders, as some independent dealers have tried to buy up all his stock in lines like lawn and garden.

As shortages ease in some categories, the overall supply chain remains unsettled. Distributors scramble to get materials and keep production lines moving, all the while wondering how long the boom times will last.

“We’ll just have to see what happens,” says McCluskie. “We’re all just guessing now.”


Business is strong for most dealers. How long can it last?

WINDSOR, Ont. — Like most dealers across the country, Charlie Hotham watched business flip on its ear in March. But fortunately for him, his business managed to keep busy with the infrastructure and construction jobs that remained essential services in Ontario as the COVID-19 pandemic grew.

Hotham Building Materials is in the southwestern Ontario city of Windsor. And more good news came last week as his region entered phase three, lagging behind the rest of the province due to COVID-19 outbreaks at farming facilities in the area.

Hotham’s store doesn’t carry lumber, focusing instead on masonry, concrete insulation and waterproofing. But despite the focus on contractors and commercial, Hotham Building Materials also enjoys good traffic from walk-in customers. He does a brisk business with pool installers. They are telling him they’re not even giving quotes anymore. “They’re done for this year.”

His big concern is another one shared across the country: shortage of supply. “We’ve experienced some difficulty with the supply chain,” Hotham says. “But as far as people coming in the door, we’re very, very busy.”

He expects the trend to continue right through until winter, when things typically slow down for him. But he’s not confident that things will pick up in the spring the way they typically do. “It might be short-lived, but at this time I see zero signs of a slowdown.”

Staying safe means non-confrontation. So how can rules be enforced?

SPECIAL REPORT — Lowe’s Cos. took heat from customers who signed a petition in North Carolina, demanding that the retailer enforce rules that their customers wear masks. Yet from the start, CEO Marvin Ellison had told workers to lead by example and avoid confrontation that could result in an unpleasant or downright violent outcome.

Closer to home, where many stores reserved the first hour of opening for seniors who are at greater risk of getting seriously ill from COVID-19 than the younger population, those rules were not enforced. Retailers weren’t keen to ask an hourly worker, often very young themselves, to confront a customer and risk an incident.

Yet informal conversations with store managers and employees from a range of sectors reveals that customers do not consistently follow rules. While entering a store without a mask may just be a case of neglect or forgetfulness, it can be indicative of a bigger issue. Many people have embraced the notion, in spite of medical evidence to the contrary, that masks are not only useless in preventing or minimizing the risk of contagion, but that they’re downright harmful.

Walmart Canada began requiring staff and customers to wear masks in all of its stores last week. Walmart stores in the U.S. have instructed customers to wear masks since last month, but are not refusing service to those who decline so that employees do not put themselves at risk by attempting to enforce the rule.

These contrasting attitudes are creating tensions anywhere that people gather, including inside a store. That puts pressure on sales staff to monitor protocols—and the anxieties and even anger of customers.

The pressure can become even greater for independent dealers in communities where they know many of their customers by name. Confronting them over mask wearing or proper distancing procedures can be very touchy—and leave lasting impressions that can affect one’s relationship with customers long term.

Altercations can also go viral. In the case of the Lowe’s store in Atlanta, when the store manager was chastised for not confronting unmasked customers, he produced a letter from CEO Ellison that actually advised staff not to take action. The customer was so upset by this response that they started a petition online to urge Lowe’s to be more proactive. Within two weeks, the petition had racked up 114,000 names.

Canadian Tire second quarter reveals surge in online sales

TORONTO — Canadian Tire Corp. posted a net loss of $20 million in its second quarter, compared to earnings of $177.4 million a year ago. Strong sales online and under the Canadian Tire banner made for an overall retail sales gain of 1.7 percent to nearly $4.4 billion but weren’t enough to offset losses.

Public health measures obliged the company to shutter its Mark’s, Helly Hansen and SportChek stores, while Canadian Tire stores in Ontario, making up 40 percent of CTC’s store network, were limited to curbside pickup and delivery for most of April. Revenues fell by 14.2 percent to some $3.2 billion as franchisees cut orders amid the uncertainty of the pandemic. Yet the company underscored that revenues have been on the rise since stores reopened, climbing by 24 percent in June after the specialty banners were permitted to reopen their stores.

“E-commerce demand exploded in April and May, and in June, we saw new heightened levels relative to pre-COVID-19 activity,” CEO and President Greg Hicks told analysts on a conference call. “In the quarter, our consolidated e-commerce business reached over $600 million in sales, up $500 million or 400 percent, with CTR, SportChek and Mark’s up 500 percent, 300 percent and 350 percent, respectively.”

Early in the quarter, demand even caused the CTR website to crash for some users. Once back on track, however, the online channel proved to be a strong driver, along with the Canadian Tire banner, to the company’s retail sales growth for the quarter.

In particular, e-commerce was a draw for young adults and “active families,” as Canadian Tire refers to them. “As they engaged with us through their e-commerce adoption, we saw very strong spend per customer increases of over 30 percent,” said Hicks. “Triangle Rewards enables us to know exactly how our customers are engaging with us in a time like this.”

 

FROM THE ARCHIVES: Cashway relocates, Turkstra expands, Home Depot goes West

NATIONAL REPORT — Looking back through a quarter century of history in the retail home improvement industry uncovers news from companies that are themselves lost to history.

In Hardlines 25 years ago this week, Cashway Building Centres, a chain of 57 stores in Ontario, was busy reorganizing its ownership under Chairman Craig Graham and moving its head office from the west end of Toronto to Port Hope, a community about an hour east. Around the same time, Glen French came over from Home Depot to head up merchandising for the company. Cashway would be bought by RONA in 1999.

Also around that time 25 years ago, Turkstra Lumber was wrapping up some vigorous expansion. The Hamilton, Ont.-based chain added its ninth store, while a new distribution centre was being readied for operation. Still going strong, Turkstra, which to this day is a member of ILDC, has 11 stores throughout southwestern Ontario.

Home Depot Canada made news as it continued its aggressive expansion. The retailer opened a buying office in Western Canada, solidifying its presence as a true national player. At the time, President Stephen Bebis said the move would mean quicker lead times for its Western stores “and will let us be more sensitive to the nuances of product demands in the West.” Hardlines revealed the company’s plans to open new stores in both Ontario and British Columbia in the coming months. Home Depot Canada would have 24 stores by the following year, 1996.

 
People on the Move

Barrie Brooks, owner of Opeongo Sales Ltd., has retired after 50 years working in the retail hardware business. Brooks got his start at Sears Canada working as a buyer and marketing manager from 1969 to 1990. He then became president of Grant Brothers Sales in its Hardware Division for the better part of a decade, before serving as Director of Sales Coleman Powermate at Sunbeam Canada in 2000. He spent two years there before heading out on his own to form his own agency, Opeongo Sales Ltd., in 2002.













DID YOU KNOW…?

… that the 2020 Hardlines Retail Report, your definitive guide to the state of the industry, is now available? The report includes valuable proprietary information you won’t find anywhere else, including in-depth analysis of the industry’s key players, breakdowns by province and store format and forecasts for 2021. Hardlines subscribers save more than 20 percent on pricing, so be sure and take advantage of this! Click here now to learn more and order yours!

RETAILER NEWS

MISSISSAUGA, Ont. — Walmart Canada, together with Condor Properties, has broken ground on a new distribution centre in Vaughan, Ont. When the facility is operational in 2024, it will handle ambient general merchandise and food products in the highest volume of any Walmart facility in the country. The project is expected to create hundreds of construction jobs in Vaughan. The Vaughan project joins the construction of a 300,000-square-foot DC currently underway in Surrey, B.C., and the renovation of an existing warehouse in Cornwall, Ont.

BOUCHERVILLE, Que. — Lowe’s Canada’s corporate store network has made $245,000 worth of donations over the past few months to more than 75 food banks, hospital foundations and other charitable organizations in the communities that it serves. “With the pandemic causing new problems to emerge and exacerbating existing issues, we felt it was important to express our solidarity by supporting community organizations that are facing higher demand and declining resources,” said Lowe’s Canada’s Jean-Sébastien Lamoureux, senior VP, public affairs, asset protection and sustainable development.

ATLANTA — The Home Depot will open three new distribution centres in Georgia over the next 18 months to support a growing demand for flexible delivery and pick-up options. The expansion is projected to bring approximately 1,000 additional jobs to the Atlanta area. In 2017, Home Depot announced a $1.2 billion investment to expand its distribution network with approximately 150 new supply chain facilities across the U.S., with the goal of expanding the company’s same-day and next-day delivery options to 90 percent of the country’s population.

MISSISSAUGA, Ont. — Walmart Canada began requiring staff and customers to wear masks inside all stores last week, even where local and provincial regulations do not call for such measures. Felicia Feder, corporate affairs manager, told CBC News that 60 percent of Walmart Canada’s stores are in jurisdictions with a mandatory mask rule, and that the company’s move is meant to “help bring more consistency across our store network.”

ATLANTA — With its Kids Workshop classes on hiatus in stores, The Home Depot has donated 500,000 Kids Workshop kits over the past four months to more than 100 non-profit organizations and schools across the U.S., including Boys & Girls Club of America, ToolBank and the YMCA. The company will continue to donate kits until workshops resume in person. 

SUPPLIER NEWS

MONTREAL — Intertape Polymer Group reported that its Q2 net income rose by $8.3 million to $14.8 million ($0.25 per share), due in part to lower travel expenses and an adjustment to contingent consideration in its acquisition of Nortech Packaging. Adjusted net earnings fell by $1.4 million to $13.2 million ($0.22 per share) as gross profits declined. Revenue decreased by 9.4 percent to $267.8 million, primarily due to lower selling prices and a pandemic-related decline in volume/mix.

MONTREAL — IT firm ACCEO’s Home, Garden and Building Supply division will hold its first virtual user event in the fall. Open to all ACCEO customers in the LBM and hardware sector, it will feature training and networking opportunities. Over two days, October 21 and 22, participants will be offered product launches and demos, software training and industry discussions. The event will be offered in two installments: one English and one French. Click here for information and registration.

WINNIPEG — The Western Retail Lumber Association will hold a webinar on recruitment and personnel matters on August 18 at 11:30 MT. Glow Leadership’s Diane Taylor will cover best practices to help managers ease their people’s challenges and move towards aligning staff with business objectives. Also on the agenda: dealing with post-COVID-19 challenges and how to effectively navigate a successful return to work. Click here for more details and free registration.

VANCOUVER — CanWel Building Materials saw Q2 revenues increase by 7.1 percent to $412.9 million, from $385.7 million during the same period in 2019. Despite the pandemic’s economic impact, sales for the distribution segment rose by $31.3 million, or 8.4 percent. The year-over-year sales increase was attributed to improvements in both sales volumes and pricing. Net income for the quarter increased 62.8 percent to $12.7 million.

OTTAWA — The Canada Revenue Agency has a new tool to help employers estimate what kind of assistance they can expect from the Canada Emergency Wage Subsidy. Employers can punch in business information into an online calculator and receive an instant estimate. The agency said that companies, armed with this info, will be able to make informed HR decisions. It will hold a series of information sessions over the coming weeks.

GLEN ALLEN, Va. — Hamilton Beach reported its Q2 revenue rose by 5.5 percent compared to Q2 2019, due to strong demand in the U.S. and Canada consumer markets. Operating profit increased more than threefold on higher revenue, a benefit of $1.6 million from tariff relief and lower expenses. Consolidated net income was $7.8 million, or $0.57 per diluted share, compared to a net loss of $0.6 million, or $0.04 per diluted share, a year ago.

ECONOMIC INDICATORS

The seasonally adjusted annual rate of housing starts was 245,604 units in July, an increase of 15.8 percent from 212,095 units in June. The SAAR of urban starts rose by 17.4 percent in July to 231,995 units. Multiple urban starts increased by 18.8 percent to 184,431 units in July while single-detached urban starts increased by 12.3 percent to 47,564 units. Rural starts were estimated at a seasonally adjusted annual rate of 13,609 units. (CMHC)

NOTED

CHHMA is moving ahead with the golf tournament portion of its Industry Day event on September 9th with a few modifications to comply with COVID-19 safety guidelines. This year’s event includes a power cart that has social distancing dividers, breakfast on the cart, lunch and ice cream on the course, plus two drink tickets per golfer and a charitable donation. There will be no cocktail hour or dinner. (Click here for more information and to register.)

OVERHEARD…

“I’ve been to British Columbia. It’s not very British—or Columbian. Vancouver was like a rainy Seattle.”

“Ontario and Quebec. Those are like the two brothers that run the family business after the parents died. But they had different mothers.”
Jim Gaffigan, an American comic, who enjoys taking gentle pokes at Canada. (With thanks to our friend Roy Prevost, retail consultant and business coach, for sending us this one.)

 


 

Classified Ads

Director of North American Sales

FCL is hiring a Category Manager – Hardware on a permanent basis at our Home Office in Saskatoon, Saskatchewan. 

Who you are:
You are looking for a career in Sales & Marketing and:

  • You have a Bachelor’s Degree in Commerce or Business Administration
  • You have a minimum of 6-9 years of relevant progressively responsible experience in consumer wholesale/retail, with preference for marketing, buying, or customer service as it relates to home and building solution products.
  • You’re familiar with Home and building solutions.

If this opportunity speaks to you, please visit www.fcl.crs for more details and apply by August 25, 2020

 


Looking to post a classified ad? Email Michelle for a free quote.
 

 

 
Hardlines



 
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August 3 2020






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CONNECTING THE HOME IMPROVEMENT INDUSTRY
 
August 3, 2020 | Volume xxvi, #31
  IN THIS ISSUE:

  • TORBSA expands reach with new member in Quebec
  • Sexton Group welcomes Manitoba co-op, member gets new location
  • Western association urges consumers to support “shop local” initiative
  • FROM THE ARCHIVES: Big boxes face slowdown, Atlantic dealers make news

PLUS: Castle welcomes new member, retailers try to enforce mask wearing, 3M posts Q2 earnings, West Fraser’s second quarter, Briggs & Stratton enters Chapter 11, Sherwin-Williams reports sales and more!

SUMMER PUBLISHING SCHEDULE: Please note that Hardlines is published only once more in August. Our Summer Reading issue will be out August 17. There will be no issues on August 10, 24 and 31. We resume our regular publishing schedule with our September 7 edition.

 
 
 
 





TORBSA expands reach with new member in Quebec

BOLTON, Ont. — LBM buying group TORBSA has secured a new member, its first in Quebec after an absence from that province over recent years.

Matériaux de Construction Létourneau Inc., with two locations in the Sherbrooke area of Quebec’s Eastern Townships, is now part of the group, whose members specialize in contractor-oriented and commercial dealers. The principals of Létourneau are Jocelyn Létourneau and Yannick Godbout.

Létourneau, which was founded in 1974, is already a member of hardlines buying group OCTO through its affiliation with Evolution Distribution, which joined OCTO at the beginning of the year. That regional distributor, located in St-Jérôme, is headed by Geneviève Gagnon, who also helms Groupe Yves Gagnon, a chain of five stores in smaller centres in Quebec.

According to an internal memo from TORBSA, it has been processing payments for Létourneau through the group since June 19. The new member has been getting products and programs aligned through TORBSA’s vendors. Where Octo programs are already in place—for product categories including plumbing, electrical and safety products—purchases will continue to be processed by OCTO through its affiliation with Evolution Distribution.

TORBSA has a dozen members representing about 45 locations. The last big addition to its ranks was in 2015, when Crown Building Supplies, based in Surrey, B.C., joined the group. Owned and operated by Gary and Gurpreet Sangha, it is the group’s largest member—and its only one west of Ontario. Last year, TORBSA lost its last member serving the Quebec market when Morin Bros. Building Supplies in the National Capital Region left to join TIMBER MART.

 
 

Hardlines

Sexton Group welcomes Manitoba co-op, member gets new location

WINNIPEG — Sexton Group has recruited Rosenort Co-operative Ltd. in Rosenort, Man., as its newest member. The co-op provides building materials, hardware, farm supplies and a selection of athletic gear to a mix of agricultural and industrial customers.

“We joined Sexton Group because we feel it will give us greater buying power with a broader scope of vendors and manufacturers,” said General Manager Joe Rempel, “as well as better access to the quality products that our members are looking for.”

Sexton has been very proactive in recent years in terms of recruitment and brand awareness. For the first decades of its existence, it worked largely behind the scenes to find dealers who fit best with the group’s mandate to support independents. But it has been investing in raising its profile in recent years, and its expansion has followed suit.

And the dealer-members have also been keeping active.

Besides bringing on Rosenort, Sexton has seen another member, Sunshine Building Products, open a new location in Edson, Alta., recently. The 15,000-square-foot building includes a storefront, office space and a paved yard. Since 1993, Jerry and Marya Kielstra have been building their family business. Today, the second generation is also involved in running the business.

These latest expansion efforts follow changes at head office at the beginning of the year, when Eric Palmer was put in charge of the buying group, as vice president and general manager. He stepped in after Steve Buckle, who had been president of Sexton Group since 2014, moved into the role of CEO for the Sexton parent company.

 
 
 

Western association encourages consumers to support “shop local” initiative

WINNIPEG — The Western Retail Lumber Association (WRLA) has launched a “shop local” campaign on social media and through its member dealers. The public awareness campaign urges people to “build up” their community by shopping at their local building supply store.

WRLA President Liz Kovach says this kind of awareness is more important than ever. While the industry is seeing a boost from sales during the COVID-19 pandemic, she warns that this situation may not last. “There’s so much activity in the industry right now, with a lot of disruption, but I expect it to decline in the fall,” she says. “So I think it’s really important to educate consumers on the importance of supporting our members.”

She adds that the initiative has been important to helping dealers understand the importance of belonging to an association. “This is an important issue and it’s engaging members, regardless of their banner.” And it’s helped the WRLA bring in some new members as well.

“Local businesses are the foundation of our community,” adds Kovach. “When we shop local, we are not just giving money to a giant corporation, but we are helping people in our community. And these local businesses in turn give back to their neighbourhoods through sponsorships, fundraisers and volunteering.”

FROM THE ARCHIVES: Big box faces slowdown, Atlantic dealers make news

SPECIAL REPORT — The year was not a great one for the economy. Housing starts were down 15 percent and mortgage rates were going through the roof, all factors that did not make 1995 a good year for home improvement dealers. Nor, for that matter, was it a great time to start a newsletter for said dealers. But 25 years ago, Hardlines was in its first months of existence—and keeping track of this industry did not always mean good news.

That news included a slowdown of the expansion of big box stores, including one homegrown banner, Revy.

A spinoff of Revelstoke Building Centres, a chain of home centres based in Western Canada, the Revy banner was quickly proving to be the main competitor to the Home Depot’s ascendancy in Canada. The company was opening big boxes in major cities, with a total of seven planned by the end of 1995. But the slowdown in the Canadian economy was slowing expansion. However, despite the slowdown, Revelstoke’s big boxes were faring well, while its traditional home centres were down 20 percent by mid-year.

In Atlantic Canada, some large independents were also making the news in Hardlines that week. Hickman’s in St. John’s was enjoying strong contractor activity in Newfoundland. General Manager Sid Wells reported that contractor business had grown from less than one-third of his company’s sales to more than half over the past year and a half. Six years later, Hickman’s three stores would be acquired by another St. John’s dealer, Chester Dawe, which had four stores of its own.

In 2006, RONA would get its first foothold in Newfoundland by buying up Chester Dawe.

 
People on the Move

At Ace Hardware Corp., Alison Dowell, currently VP of Operations, has been promoted to the role of president and general manager of Emery Jensen Distribution, a division of Ace Wholesale Holdings LLC. She will report to Ace Chief Merchandising and Sales Officer John Surane. She joined Ace Hardware in 2017.













DID YOU KNOW…?

… that the 2020 Hardlines Retail Report, your definitive guide to the state of the industry, is now available? The report includes valuable proprietary information you won’t find anywhere else, including in-depth analysis of the industry’s key players, breakdowns by province and store format and forecasts for 2021. Hardlines subscribers save more than 20 percent on pricing, so be sure and take advantage of this! Click here now to learn more and order yours!

RETAILER NEWS

MISSISSAUGA, Ont. — Castle Building Centres has welcomed its newest member in the Maritimes. Homestar Group is located in Quispamsis, N.B., a suburban community outside Saint John. Homestar began as a small operation back in 2002 and grew over the years into a full-service residential and commercial home improvement company with more than 100 staff. Founder and CEO Mark Hatfield said he chose Castle based on positive feedback from his suppliers.

NATIONAL REPORT — With several Canadian locales requiring masks to be worn indoors, and more U.S. retailers adopting similar policies banner-wide, confusion reigns over who is responsible for their enforcement. Reports of harassment and assault against employees have made retailers even more reluctant to add even more to the demands of their front-line workers. In the event that a customer refuses outright to abide by the rules, retailers have few options beyond calling the police or refusing service.

SUPPLIER NEWS

ST. PAUL, Minn. — 3M Co.’s Q2 earnings reflected a plunge in demand only partially offset by sales of N95 respiratory masks. Net sales for the quarter fell to $7.2 billion, compared to $8.2 billion in Q2 of 2019. Net income increased to $1.29 billion, from $1.13 billion a year ago. In the consumer goods segment, sales declined by 6.2 percent to $1.2 billion, but earnings rose by 4.8 percent to $287 million.

VANCOUVER — West Fraser Timber reported Q2 sales of $1.28 billion, down from $1.32 billion a year ago. Earnings of $0.70 per share reversed a loss of $0.85 per share in Q2 of 2019. Operating income came to $83 million, compared to an $84 million loss in the previous Q2. In the lumber segment, operating income totalled $66 million.

MILKWAUKEE — Briggs & Stratton has entered into a sale agreement and initiated voluntary company reorganization under Chapter 11. The company is the world’s largest manufacturer of gasoline engines for outdoor power equipment and was founded in 1908. An affiliate of private equity firm KPS Capital Partners will acquire all of the company’s assets and certain liabilities.

CLEVELAND — Sherwin-Williams Co. reported Q2 earnings of $7.10 per share, up from $6.57 in the comparable quarter last year. Sales declined by 5.6 percent to $4.6 billion, topping estimates of $4.53 billion. Same-store sales in the U.S. and Canada were down by 6.9 percent.

LANCASTER, Pa. — Armstrong World Industries reported that Q2 sales fell 25 percent to $203.2 million, while operating income tumbled by 28 percent to $62.4 million. At the same time, the company announced its acquisition of Turf Design, Inc. The Chicago-based firm designs commercial interiors and makes custom felt ceiling and wall solutions.

NOTED

The electric performance of Shopify’s shares has solidified the e-commerce platform’s position as Canada’s most valuable company, surpassing RBC, the Globe & Mail reports. Founder Tobias Lutke is inching closer to becoming the richest Canadian, currently coming in at number three. According to the Bloomberg Billionaires Index, Alibaba co-founder Joseph Tsai is the richest individual Canadian.

OVERHEARD…

“Jeff Bezos [head of Amazon] is on his way to become the world’s first trillionaire. We should try and put the brakes on that.”
—Liz Kovach, president of the Western Retail Lumber Association. Her organization is currently working to encourage consumers to shop locally and support retailers within their communities.

 

 


 

Classified Ads

Director of North American Sales

BMF is looking for an experienced Director of Sales to lead our Home Improvement Division.  Must be personable, self-motivated and professional with proven track record in strategic planning and meeting targets. 

Your primary focus will be to generate sales growth through existing accounts and developing new strategic accounts both in Canada and the USA.  You will be responsible for developing relationships at the Buying Group and Independent Dealer level where BMF can provide store renovations and new builds. In addition to being an excellent communicator, our ideal candidate will have a background in Management of Home Improvement Store Operations.

Responsibilities:

  • Work closely with Home Improvement retailers and Buying Groups to help them compete more effectively
  • Developing and executing strategic plan to achieve sales targets and expand our customer base
  • Develop weekly, monthly, and quarterly action plans to meet growth objectives
  • Responsible for initial contact and site visit with Dealers to sell our services working both at the macro and micro levels
  • Work cross-functionally with Design, Operations, Project, and Installation teams
  • Oversee project management and customer relations throughout projects

Requirements

  • Min 10 years of Home Improvement Retail Experience
  • In-depth knowledge and experience of store operations
  • Strong organizational skills to prioritize multiple responsibilities
  • Excellent negotiation and leadership skills
  • Solid Understanding of Merchandising and Store Design

To apply, please send resume to: Careers@bmfonline.com  

Store Planner

The Store Planner works closely with independent Home Improvement Dealers to design the layout and merchandising of their stores. As part of the design team, you will participate in developing new innovations to meet the needs of our expanding client base.  

RESPONSIBILITIES

  • Host discovery meetings with new clients to determine their goals and objectives
  • Gather information needed to develop store layouts and conceptual plans
  • Developing store layouts and conceptual plans
  • Create detailed merchandise plans
  • Build and quote detailed fixture take offs
  • Work cross-functionally with Sales, Project and Installation teams

QUALIFICATIONS:

  • Min 5 years of Home Improvement Retail Experience
  • Min 5 years of Store Planning Experience
  • Proficiency with MS Office and design software including AutoCad and or Solidworks
  • Excellent communication and customer service skills
  • Organized, analytical, detail-oriented
  • Able to prioritize multiple responsibilities

To apply, please send resume to: Careers@bmfonline.com  

 


WESTERN CANADA (BC)
FOREST PRODUCTS COMMODITY TRADER


(Softwood Lumber & Structural Panels)

HOURS: 8AM TO 4:30PM
GRADE: Salary

Duties and Responsibilities:
Reporting to the Merchandise Manager Forest Products, the Forest Products Commodity Trader is responsible for and on behalf of our network of independent Owner/Dealers: 

  • Purchase commodity forest products (lumber and panels) for the BC and other regions as required.
  • Negotiate contracts with suppliers/mills ensuring quality products and competitive pricing.
  • Develop new sources of supply with BC based sawmills, by educating suppliers on the size, scope and opportunity that Home Hardware has to offer.
  • Maintain and nurture existing supplier relationships with BC based sawmills.
  • Communicate daily with mills/wholesalers for pricing and market trends.
  • Provide analysis and input to the Commodity Manager to aid in buying decisions.
  • Organize and conduct regional spot and block buys.
  • Build and maintain relationships with the Home Hardware Dealers to help grow their business.
  • Maintain Supplier information database, to include contacts, product selection, availability, lead times etc.
  • Assist stores with product issues including shipments, quality, claims etc.
  • Maintain critical data and reporting, including purchase orders, commodity reports and supplier agreements.

Qualifications:

  • Bachelor’s degree in Business or a combination of education/experience.
  • Minimum five years of purchasing experience in the Forest Products industry.
  • Proven negotiation skills.
  • Excellent communication skills, both written and verbal.
  • Ability to work in a team environment.
  • Self-starter with a demonstrated capacity to work independently.
  • Knowledge of softwood lumber and panel products including Western Canadian mill connections.
  • Ability to analyze and make recommendations from economic reports, commodity reports and information received from various industry sources, including those generated internally.
  • Highly motivated and able to problem solve.
  • Excellent computer skills, including Microsoft Word and Excel.
  • Ability to work varied hours as required to fulfill the responsibilities of the position.
  • Seasonal travel may be required.

    *We thank all applicants for their interest; however, only qualified candidates
    will be contacted for interviews.
    INTERESTED CANDIDATES, PLEASE VISIT www.homehardware.ca/careers
    SUBMIT YOUR RESUME TO: Charmaine Mifsud, Human Resources Manager hrwetaskiwin@homehardware.ca
    Deadline: Friday, August 14, 2020
    We will accommodate the needs of qualified applicants under the Human Rights Code in all parts of the hiring process.


Looking to post a classified ad? Email Michelle for a free quote.
 

 

 
Hardlines



 
Privacy Policy | HARDLINES.ca

HARDLINES is published weekly (except monthly in December and August) by
HARDLINES Inc.
© 2020 by HARDLINES Inc.
HARDLINES™ the electronic newsletter www.HARDLINES.ca
Phone: 416.489.3396; Fax: 647.259.8764

Michael McLarney — President— mike@hardlines.ca
Sigrid Forberg — Editor— sigrid@hardlines.ca
Geoff McLarney — Assistant Editor— geoff@hardlines.ca

David Chestnut — VP & Publisher— david@hardlines.ca
Michelle Porter— Marketing & Events Manager— michelle@hardlines.ca
Accounting — accounting@hardlines.ca

The HARDLINES “Fair Play” Policy: Reproduction in whole or in part is very uncool and strictly forbidden and really and truly against the law. So please, play fair! Call for information on multiple subscriptions or a site license for your company. We do want as many people as possible to read HARDLINES each week — but let us handle your internalrouting from this end!

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4-6 Subscribers: $615

7-10: Subscribers: $750

After initial 10 subscribers, blocks of 10 are $285.
For more information call 416-489-3396 or click here
You can pay online by VISA/MC/AMEX
at our secure website, by EFT, or send us money. Please make cheque payable to HARDLINES.

 


July 27 2020







View in your browser

 

CONNECTING THE HOME IMPROVEMENT INDUSTRY
 
July 27, 2020 | Volume xxvi, #30
  IN THIS ISSUE:

  • Big box stores gain record market share, says new report from Hardlines
  • Product shortages plague dealers across Canada as demand stays high
  • Home Depot accelerates investments in outdoor power, Lowe’s picks up Ego
  • As project sales soar, can the new housing market pick up in 2020?

PLUS: U.S. retail chains impose mandatory mask rules, Walmart Canada will invest in customer experience, Amazon’s first Quebec fulfillment centre, Tractor Supply reports strong second quarter, Global DIY Summit postponed, retail sales rise, U.S. housing starts and more!

 
 
 
 





Big box stores gain record market share, says new report from Hardlines

TORONTO — The big just keep getting bigger. That includes the big box stores that comprise a significant portion of Canada’s retail home improvement industry.

According to the 2020 Hardlines Retail Report, sales by Canada’s big box home improvement retailers gained ground in 2019. In fact, the market share of this store format is at a record high, says the Report.

Big boxes are operated by only a handful of retailers, led by Home Depot Canada, which has 182 stores. Next is Lowe’s Canada, which operates stores under the Lowe’s, RONA Home & Garden/L’entrepôt and Reno-Depot names. Finally, Kent Building Supplies in Atlantic Canada has built a network of large-format stores over the past two decades that dominate in the East.

This year’s Hardlines Retail Report analyzes how much the industry grew last year and identifies how each retail format—hardware store, building centre, big box and Canadian Tire—fared. The Report also ranks the industry’s top retail groups, while giving the big players close scrutiny: Home Depot Canada, Lowe’s Canada, Canadian Tire and Home Hardware are all analyzed in depth, with forecasts for growth.

The Report also evaluates the strength of independents and their affiliations with the buying groups, including Castle Building Centres, TIMBER MART, BMR Group and Independent Lumber Dealers Co-operative (ILDC).

Designed to help retailers and suppliers alike develop their business plans for the year ahead, this year’s Hardlines Retail Report provides valuable forecasts for the industry for 2020 and 2021. Forecasts include estimated performance by the industry’s top home improvement retailers, plus growth forecasts for renovation and housing.

The 2020 Hardlines Retail Report fills almost 200 PowerPoint slides and is packed with dozens of charts, graphs and photographs. (For more information about the 2020 Hardlines Retail Report, please click here.)

 
 

Hardlines
Product shortages plague dealers across Canada as demand stays high

NATIONAL REPORT — The issue of product shortages is being felt by dealers across the country. And the shortages cut across a range of categories.

On one hand, the availability of wood products has forced dealers to dig harder as a number of factors act against them. Mills cut back output early in the spring in anticipation of lower demand, based on the rise of the COVID-19 pandemic. Then, as demand increased, the ability of those mills to ramp up again has been hampered by the need to maintain safety measures onsite. Sanitizing practices can result in shorter shifts so that cleaning can be done before the next shift. And fewer people can be on the line, to maintain physical distancing.

On the other hand, the rise in demand took the industry by surprise. That started with paint and plumbing projects back in March, as people found themselves with extra time on their hands and extra discretionary income, unable to go on vacation, send their kids to camp or just sit in a restaurant and run up a tab.

Increased demand is coming from the contractor side, as well. As many projects enjoyed essential service status, infrastructure continued and to a lesser degree so did new housing, especially for condos and other multi-unit starts.

“The market just took off in June,” says Bob Holmes, general manager of TORBSA, a buying group whose members largely serve contractor and commercial accounts. As manufacturers ran out of capacity, they had to decide what to make, he says, restricting supply—and diversity of product.

He says his dealers in Ontario, where non-residential construction projects were reopened on May 4, are busy again, while one large TORBSA member in British Columbia’s Lower Mainland never really slowed down.

The demand among consumers runs to recreational and outdoor living products as well. As people were stuck in their homes, that is where they have been busy investing and developing ways to make their time there more interesting. As a result, dealers have run out of everything from patio furniture to outdoor playsets for kids, while seeds, especially for vegetables, are also in demand, as are large appliances. Following several days of record high temperatures, portable air conditioners are sold out in markets like Montreal and Toronto.

“We’ve seen a great party started in every backyard in North America,” says Dave McNeil, VP allied products and national accounts at Taiga Building Products. “People are spending money where they spend their time—near their homes.”

The Burnaby, B.C.-based wholesaler has seen the demand for products shift in May and June to more substantial projects around the house. That increase in demand, coupled with tighter supply, has driven up prices for lumber. Flooring, mouldings, decking and related products are being snapped up by both contractors and DIYers. Treated wood and composite decking are hard to find and harder to keep in stock.

Nor is one region better off than another. “All of North America is in the same boat,” says McNeil.

 
 
 


Home Depot accelerates investments in outdoor power, Lowe’s picks up Ego

ATLANTA & MOORESVILLE, N.C. — The Home Depot says it’s accelerating its investments in resets of its outdoor power categories. It’s part of a process to refine and simplify its primary brands across this category.

“We have been extremely pleased by the customer response to our premiere outdoor power brands, as we improved the shopping experience with a simplified presentation,” said Ted Decker, executive vice president, merchandising. “Similar to prior resets in our power tool business, outdoor power equipment is being reset and positioned by brand, and we will complete this rollout to approximately 1,300 U.S. stores by year’s end.”

The enhanced assortment will include The Home Depot’s top brands of cordless outdoor power—Ryobi, Makita, DeWalt and Milwaukee—as well as its lines of gas-powered products under the Toro, Echo, John Deere, Cub Cadet, Honda and Troy-Bilt names.

As part of this merchandise reset, the company will discontinue the Ego line of outdoor power equipment. However, Lowe’s Cos. quickly announced it had picked up the Ego brand. Beginning in December 2020, Lowe’s will be the exclusive U.S.-wide home improvement retailer to offer Ego’s battery-powered mowers, blowers, trimmers, chainsaws and snowblowers. Products will be available online and in select stores in fall 2020 and will roll out to all U.S. stores nationwide by February 2021.

In addition, Lowe’s will begin offering select Skil battery-powered outdoor power equipment in late 2020, including push and self-propelled mowers, leaf blowers, string and hedge trimmers. Both Skil and Ego are brands owned by Chervon, a global power tool and outdoor power equipment maker.

Home Depot’s efforts to refresh the presentation of the outdoor power category began earlier in the year. According to the company, four brands—Ryobi, DeWalt, Milwaukee and Makita—provide common battery platforms across their power tool and outdoor power equipment products.

As project sales soar, can the new housing market pick up in 2020?

OTTAWA — While retail is trending higher in May and remains poised to realize continued gains in June and July as home improvement dealers remain busy, one question mark affecting the outlook for the industry for the rest of the year is the buoyancy of the new housing market.

Total investment in building construction increased 60.1 percent to $13.4 billion in May, StatCan reports, partially rebounding from large declines in April. Investment in residential construction rose 57 percent to $8.4 billion. Spending on single-unit construction bounced back 71.7 percent to $4.1 billion, exceeding multi-unit growth, which increased 45.2 percent to $4.3 billion.

Although Ontario and Quebec reported the largest provincial gains for the month, all provinces bounced back somewhat from sharp declines in April. Despite these strong gains, residential investment remained 22.7 percent lower than February, before COVID-19-related restrictions were put in place. And it remains well below spending in May 2019, when investment in single starts reached $4.97 million compared with $4.12 million in May 2020. Investment in multiple starts slipped as well, to $4.3 million from $5.5 million a year earlier.

At the end of May, CMHC released its Spring Housing Market Outlook, which anticipated continued softening of the housing market as the COVID-19 pandemic leads the country into a recession. Following declines in 2020, says the report, “housing starts, sales and prices are expected to start to recover by mid-2021 as the pandemic recedes.”

While Canada’s housing markets could start to rebound by the end of the first half of 2021, CMHC expects sales and prices to remain below their pre-COVID-19 levels right through to the end of 2022. But it concedes that “the precise timing and duration of the recovery is highly uncertain because the virus’s future path is not yet known.”

Dealers in this industry have been buoyed by the unexpected demand for home products, but for dealers selling into the new housing market, the future remains cloudier.

 
People on the Move

At TORBSA, the Bolton, Ont.-based buying group, Steve Guglietti of Pro Con Building Supplies Ltd. in Brampton, Ont., has been elected as the chairman of its board for the year 2020. Previously, he served as the board’s secretary for 2019. In addition to Guglietti, the 2020 board is composed of Past Chairman Greg Drouillard of Target Building Materials Limited (Windsor, Ont.), Vice-Chairman Dante DiGiovanni of Blair Building Materials Inc. (Maple, Ont.), Vice-Chairman of Operations Gary Sangha of Crown Building Supplies (Surrey, B.C.), Secretary Mike Burkart of Bernardi Building Supply Ltd. (Weston, Ont.) and Treasurer Len Hewson of Hewson Brothers Supply Limited (Brantford, Ont.).

Ace Hardware has dismissed The Grommet co-founders Jules Pieri and Joanne Domeniconi, along with VP of Operations Jason McCarthy, almost three years after acquiring a majority stake in the e-commerce site. Rooted in the artisanal, DIY-based “Maker movement,” The Grommet is a platform for the sale and marketing of products developed by independent entrepreneurs. Ace retained Pieri and Domeniconi when it acquired a stake in The Grommet in 2017.













DID YOU KNOW…?

… that the 2020 Hardlines Retail Report, your definitive guide to the state of the industry, is now available for pre-order? The report includes valuable proprietary information you won’t find anywhere else, including in-depth analysis of the industry’s key players, breakdowns by province and store format and forecasts for 2021. Hardlines subscribers save more than 20 percent on pricing, so be sure and take advantage of this! Click here now to learn more and pre-order yours!

RETAILER NEWS

MISSISSAUGA, Ont. — Walmart Canada will invest $3.5 billion over the next five years to improve the customer experience in stores and online. The investment will include measures to speed up e-commerce transactions and the construction of two new distribution centres. Reinvented stores will feature expanded electronic shelf labels and scanners and a new checkout process to reduce touchpoints.

MONTREAL — Amazon’s first Quebec fulfillment centre is now operational in the Montreal borough of Lachine. The e-retail behemoth’s 13th warehouse in Canada will employ 300 full-time workers to pack and ship items. Amazon, which has taken heat for its work conditions, said in a statement that full-time employees will receive “comprehensive pay ($16 and up)” and “industry-leading benefits, including medical, vision and dental coverage.”

BRENTWOOD, Tenn — Tractor Supply Co. reported that Q2 net sales rose by 35 percent to $3.18 billion, compared to $2.35 billion in the same quarter last year. Comp sales were up 30.5 percent. Gross profit increased by 41 percent to $1.16 billion, from $820.7 million in 2019. Net income of $338.7 million was up 54.5 percent from $219.2 million, and diluted earnings per share soared by 61.1 percent, rising from $1.80 to $2.90.

SUPPLIER NEWS

COLOGNE, Germany — The eighth Global DIY Summit is being postponed by one year. The new dates for Europe’s leading conference for executives in the retail home improvement industry are June 9 to 11, 2021 in Copenhagen, Denmark. This congress is jointly organized by the European DIY-Retail Association (EDRA), Home Improvement Manufacturers Association (HIMA) and Global Home Improvement Network (GHIN).

ECONOMIC INDICATORS

Retail sales rose by 18.7 percent in May to $41.8 billion. Motor vehicle and parts dealers led the growth, followed by an increase in sales in every other sub-sector except food and beverage sales. Sales of LBM and garden equipment and supplies amounted to $2.9 billion for the month, up 5.5 percent from April, but 7.6 percent below last May’s sales. Although sales increased across all provinces in May, retail sales remain 20 percent below February levels. (StatCan)

Retail sales in the U.S. climbed by 7.5 percent in June as businesses resumed activity. The gains followed on an 18.2 percent upwardly revised leap in May, the largest since the government began collecting the data in 1992. (U.S. Commerce Dept.)

U.S. housing starts soared by 17.3 percent in June to a seasonally adjusted annual rate of 1.186 million units. Building permits for the same period increased by 2.1 percent. (U.S. Census Bureau)

Sales of existing U.S. homes in May declined by 9.7 percent to a seasonally adjusted annual rate of 3.91 million units. That was the lowest rate of home resales since October 2010. On a yearly basis, existing home sales fell 26.6 percent, the largest annual decline since 1982. (National Association of Realtors)

NOTED

Several U.S. retail chains are imposing mandatory mask rules in their stores, regardless of local regulations. Walmart, Target, Best Buy and Costco are among those that have adopted the rule across their banners. In Canada, Quebec has required masks in public indoor places since earlier this month, while several Ontario municipalities have made similar moves.

OVERHEARD…

“Joanne and I are sad to abandon our Citizen Commerce mission and not see Grommet through to becoming a household name. But we feel nothing but a great deal of pride when we reflect on the hundreds of careers we shaped, the more than 3,000 small businesses we accelerated, and the thousands of jobs we created.”
—Jules Pieri, co-founder of internet site The Grommet, who, along with her partner Joanne Domeniconi, was ousted from Ace Hardware three years after that company acquired The Grommet.

 


 

Classified Ads

Director of North American Sales

BMF is looking for an experienced Director of Sales to lead our Home Improvement Division.  Must be personable, self-motivated and professional with proven track record in strategic planning and meeting targets. 

Your primary focus will be to generate sales growth through existing accounts and developing new strategic accounts both in Canada and the USA.  You will be responsible for developing relationships at the Buying Group and Independent Dealer level where BMF can provide store renovations and new builds. In addition to being an excellent communicator, our ideal candidate will have a background in Management of Home Improvement Store Operations.

Responsibilities:

  • Work closely with Home Improvement retailers and Buying Groups to help them compete more effectively
  • Developing and executing strategic plan to achieve sales targets and expand our customer base
  • Develop weekly, monthly, and quarterly action plans to meet growth objectives
  • Responsible for initial contact and site visit with Dealers to sell our services working both at the macro and micro levels
  • Work cross-functionally with Design, Operations, Project, and Installation teams
  • Oversee project management and customer relations throughout projects

Requirements

  • Min 10 years of Home Improvement Retail Experience
  • In-depth knowledge and experience of store operations
  • Strong organizational skills to prioritize multiple responsibilities
  • Excellent negotiation and leadership skills
  • Solid Understanding of Merchandising and Store Design

To apply, please send resume to: Careers@bmfonline.com  

Store Planner

The Store Planner works closely with independent Home Improvement Dealers to design the layout and merchandising of their stores. As part of the design team, you will participate in developing new innovations to meet the needs of our expanding client base.  

RESPONSIBILITIES

  • Host discovery meetings with new clients to determine their goals and objectives
  • Gather information needed to develop store layouts and conceptual plans
  • Developing store layouts and conceptual plans
  • Create detailed merchandise plans
  • Build and quote detailed fixture take offs
  • Work cross-functionally with Sales, Project and Installation teams

QUALIFICATIONS:

  • Min 5 years of Home Improvement Retail Experience
  • Min 5 years of Store Planning Experience
  • Proficiency with MS Office and design software including AutoCad and or Solidworks
  • Excellent communication and customer service skills
  • Organized, analytical, detail-oriented
  • Able to prioritize multiple responsibilities

To apply, please send resume to: Careers@bmfonline.com  

 


WESTERN CANADA (BC)
FOREST PRODUCTS COMMODITY TRADER


(Softwood Lumber & Structural Panels)

HOURS: 8AM TO 4:30PM
GRADE: Salary

Duties and Responsibilities:
Reporting to the Merchandise Manager Forest Products, the Forest Products Commodity Trader is responsible for and on behalf of our network of independent Owner/Dealers: 

  • Purchase commodity forest products (lumber and panels) for the BC and other regions as required.
  • Negotiate contracts with suppliers/mills ensuring quality products and competitive pricing.
  • Develop new sources of supply with BC based sawmills, by educating suppliers on the size, scope and opportunity that Home Hardware has to offer.
  • Maintain and nurture existing supplier relationships with BC based sawmills.
  • Communicate daily with mills/wholesalers for pricing and market trends.
  • Provide analysis and input to the Commodity Manager to aid in buying decisions.
  • Organize and conduct regional spot and block buys.
  • Build and maintain relationships with the Home Hardware Dealers to help grow their business.
  • Maintain Supplier information database, to include contacts, product selection, availability, lead times etc.
  • Assist stores with product issues including shipments, quality, claims etc.
  • Maintain critical data and reporting, including purchase orders, commodity reports and supplier agreements.

Qualifications:

  • Bachelor’s degree in Business or a combination of education/experience.
  • Minimum five years of purchasing experience in the Forest Products industry.
  • Proven negotiation skills.
  • Excellent communication skills, both written and verbal.
  • Ability to work in a team environment.
  • Self-starter with a demonstrated capacity to work independently.
  • Knowledge of softwood lumber and panel products including Western Canadian mill connections.
  • Ability to analyze and make recommendations from economic reports, commodity reports and information received from various industry sources, including those generated internally.
  • Highly motivated and able to problem solve.
  • Excellent computer skills, including Microsoft Word and Excel.
  • Ability to work varied hours as required to fulfill the responsibilities of the position.
  • Seasonal travel may be required.

    *We thank all applicants for their interest; however, only qualified candidates
    will be contacted for interviews.
    INTERESTED CANDIDATES, PLEASE VISIT www.homehardware.ca/careers
    SUBMIT YOUR RESUME TO: Charmaine Mifsud, Human Resources Manager hrwetaskiwin@homehardware.ca
    Deadline: Friday, August 14, 2020
    We will accommodate the needs of qualified applicants under the Human Rights Code in all parts of the hiring process.


Looking to post a classified ad? Email Michelle for a free quote.
 

 

 
Hardlines



 
Privacy Policy | HARDLINES.ca

HARDLINES is published weekly (except monthly in December and August) by
HARDLINES Inc.
© 2020 by HARDLINES Inc.
HARDLINES™ the electronic newsletter www.HARDLINES.ca
Phone: 416.489.3396; Fax: 647.259.8764

Michael McLarney — President— mike@hardlines.ca
Sigrid Forberg — Editor— sigrid@hardlines.ca
Geoff McLarney — Assistant Editor— geoff@hardlines.ca

David Chestnut — VP & Publisher— david@hardlines.ca
Michelle Porter— Marketing & Events Manager— michelle@hardlines.ca
Accounting — accounting@hardlines.ca

The HARDLINES “Fair Play” Policy: Reproduction in whole or in part is very uncool and strictly forbidden and really and truly against the law. So please, play fair! Call for information on multiple subscriptions or a site license for your company. We do want as many people as possible to read HARDLINES each week — but let us handle your internalrouting from this end!

1-3 Subscribers: $455
4-6 Subscribers: $615

7-10: Subscribers: $750

After initial 10 subscribers, blocks of 10 are $285.
For more information call 416-489-3396 or click here
You can pay online by VISA/MC/AMEX
at our secure website, by EFT, or send us money. Please make cheque payable to HARDLINES.

 


July 20 2020

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CONNECTING THE HOME IMPROVEMENT INDUSTRY
 
July 20, 2020 | Volume xxvi, #29
  IN THIS ISSUE:

  • Industry growth stalled in 2019, prospects remain uncertain for 2020, says new report
  • NRHA survey measures impact of COVID-19 on dealers
  • OrderEase platform connects dealers to wholesalers’ catalogues
  • FROM THE ARCHIVES: Kent plans third big box store, Taiga eyes U.S. expansion

PLUS: Federated Co-operatives funding projects, Orgill partnering with Zoom, Gillfor teams up with LP for distribution, ABB partnering with LM2 Marketing, IPG sees Q2 revenues rise, ThermalWood Canada looking to expand, sales of existing homes and more!

 
 
 
 





Industry growth stalled in 2019, prospects remain uncertain for 2020, says new report

TORONTO — Not since the worldwide recession more than a decade ago has Canada’s retail home improvement industry slowed down as much as it did in 2019. And as the industry tries to make sense of the impact of the COVID-19 pandemic, 2020 could turn out even worse. These are just some of the insights found in the 2020 Hardlines Retail Report.

According to the 2020 Hardlines Retail Report, sales by the industry overall experienced negative growth for the first time since 2009. However, impacts varied from region to region and by store format.

Big box retailers fared best during the uncertainty of 2019. In fact, these large-surface stores did well last year, growing in real terms and securing a larger portion of the entire market in Canada than ever before. At the other end of the retail spectrum, hardware stores showed great resilience, providing convenience offerings and maintaining their role as an important part of the local communities they serve.

This year’s Hardlines Retail Report analyzes how much the industry grew last year and identifies the best-performing provinces. The Report also ranks the industry’s top retail groups. And the big players get close scrutiny: Home Depot, Lowe’s Canada, Canadian Tire and Home Hardware are all analyzed in depth. It also evaluates the strength of independents, their affiliations with the buying groups, plus leading retail banners such as BMR Group, Canac, Peavey Industries and Windsor Plywood.

Designed to help retailers and suppliers alike develop their business plans for the year ahead, this year’s Report provides valuable forecasts for the industry for 2020 and through to 2021. Forecasts include estimated performance by the industry’s top home improvement retailers, plus growth forecasts for renovation and housing.

The 2020 Hardlines Retail Report fills more than 150 PowerPoint slides and is packed with dozens of charts, graphs and photographs. (For more information about the 2020 Hardlines Retail Report, please click here.)

 
 

Hardlines
NRHA survey measures impact of COVID-19 on dealers

INDIANAPOLIS — The North American Retail Hardware Association (NRHA) recently deployed a COVID-19 Business Impact Survey. In total, nearly 300 independent home improvement operators representing roughly 1,500 storefronts participated in the survey, shedding light on the obstacles and opportunities the pandemic has brought to the industry.

“Now that everyone has been living in this environment for a few months, we wanted to understand the impact COVID-19 has had on independent home improvement businesses from a performance perspective and an operational perspective,” says Dan Tratensek, executive vice president of NRHA.

Compared to the same period in 2019, nearly 72 percent of retailers say sales have risen at their businesses amid COVID-19. On average, retailers say sales have risen about 17 percent.

Additionally, more than 90 percent of surveyed retailers say COVID-19 has had some impact on their overall sales performance, cementing the pandemic as a major challenge.

Roughly 45 percent of survey respondents say they have employees who opted not to work at the store during the outbreak. More than one-third are running their businesses with fewer employees at their operation. Fewer than 15 percent of respondents have furloughed or laid off employees.

“The number of operators who have furloughed or laid off employees is still relatively small,” Tratensek says. “It looks like most of the reasons for laying off or furloughing employees centre around areas of the businesses that couldn’t function during COVID-19, like remodelling crews or delivery teams.”

The NRHA’s research also found the vast majority of respondents are instituting physical distancing at their stores. Nearly 70 percent of retailers are providing personal protective equipment (PPE) to their employees. Almost 36 percent of retailers are offering incentive pay to employees during the pandemic.

Retailers have adjusted their operations in myriad ways, but one of the clearest developments is the growth in curbside pickup services. More than 71 percent of retailers say they have instituted it in their stores. Supporting that business model is a simultaneous growth in online orders, which almost half of all respondents report.

 
 
 

OrderEase platform connects dealers to wholesalers’ catalogues

BARRIE, Ont. — The role of bricks-and-mortar retail as part of the supply chain, rather than the ending point for it, has shifted rapidly under the current COVID-19 pandemic.

So any tools that that will help connect wholesalers with their retail customers more effectively are gaining attention. OrderEase is just such a platform. It connects suppliers with retailers through online product catalogues and a centralized order hub. The aim is to facilitate faster, more accurate ordering.

In a paperless environment, the need for full order data throughout the order process is essential, says Warren Patterson, president and CEO of the Barrie, Ont.-based company. “Our aim is to make the ordering process easier for retailers and buying groups,” he explains.

OrderEase currently processes some $200 million annually in transactions through its platform. While it has specialized mainly in grocery, lawn and garden, cannabis and some LBM sectors, the company has set its sights on the home improvement industry for further expansion. “It’s a natural for us because many of the suppliers to lawn and garden and grocery also supply into home improvement.”

Through its enterprise resource planning system (ERP), OrderEase connects to wholesalers and provides their sales teams with a mobile app. That app in turn can be plugged into each retailer’s own system, where it can align with the store’s inventory—right down to the SKU number—to simplify placing and managing orders. Product information is transmitted directly into the retailer’s system, tying together order management between retailers and wholesalers.

“The retailers and buying groups are really interested in having the wholesalers’ online catalogues connected right to their POS,” says Patterson. “As a retailer, I want a single piece of technology that allows me to connect to all my vendors.”

As retailers seek to beef up their own web presence to accommodate local online orders and curbside pickups, OrderEase can integrate with an individual retailer’s inventory, something many corporate sites can’t do. The platform provides images and inventory for dealers right on their own site.

“COVID has added urgency to dealers’ quest for effective online sales and wholesales, realizing taking orders by paper are not possible during COVID,” Patterson adds.

FROM THE ARCHIVES: Kent plans third big box store, Taiga eyes U.S. expansion

WORLD HEADQUARTERS, Toronto — Big boxes were the hot retail format 25 years ago. At that time, Home Depot was opening a new store every 36 hours. Yup, every day and a half, another store appeared somewhere in North America.

But other companies were following suit. In Canada, Kent Building Supplies was one home improvement retailer that figured the best defence against the arrival of Home Depot was a good offence. Kent already had two giant Kent Do It Yourself Warehouse stores in its system when it announced, 25 years ago this week, that a third was on its way—this time in Dartmouth, N.S.

Kent, a division of J.D. Irving Ltd., is one of the top retail chains in Canada, according to the 2020 Hardlines Retail Report. It is also a key member of the Independent Lumber Dealers Co-operative (ILDC), whose members consist of some of the largest independent dealers in the country.

Kent’s then-general manager Stew Valcour was famous for keeping a low profile. In the Hardlines fax newsletter of July 17, 1995, he gave what would remain his most extensive interview ever for this publication: when asked for details about the format of the new store, he said, simply, “Stay tuned.”

Also that week in history: we reported that Taiga turned out annual results in 1994 with sales of almost $427 million, up a healthy 15.1 percent. Taiga had been bought up the previous year by a Malaysian conglomerate. Doug Butterworth, who was Taiga’s VP at the time, shared with Hardlines the company’s plans to expand south of the border. He said negotiations were moving slowly, but “Taiga will definitely be down there.”

Butterworth’s predictions were accurate. Today, in addition to a total of 15 DCs across Canada, up from 12 in 1995, Taiga has three DCs in the U.S., along with additional reload centres there.

 

 













DID YOU KNOW…?

… that the 2020 Hardlines Retail Report, your definitive guide to the state of the industry, is now available for pre-order? The report includes valuable proprietary information you won’t find anywhere else, including in-depth analysis of the industry’s key players, breakdowns by province and store format and forecasts for 2021. Hardlines subscribers save more than 20 percent on pricing, so be sure to take advantage of this! Click here now to learn more and order yours!

RETAILER NEWS

SASKATOON — Members within Federated Co-operatives are funding 17 projects this year through the Co-op Community Spaces program. The program is providing $1 million for local projects including a greenhouse to increase access to fruits and vegetables for low-income families in Nanaimo, B.C.; an animal therapy program in Lacombe, Alta.; a pump track in Regina, Sask.; and an interactive heritage education centre in Richer, Man. FCL administers the program on behalf of the more than 160 retail co-ops across Western Canada that form the Co-operative Retailing System.

SUPPLIER NEWS

WOODSTOCK, Ont. — Gillfor Distribution Inc. announced that it has entered into a multi-year partnership with LP Building Solutions for the distribution of LP’s SmartSide products and its new ExpertFinish pre-finished siding and trim products for the Manitoba and Eastern Canada markets. The distribution agreement will take effect immediately, with Gillfor supplying the market it services in Q3 for SmartSide products and Q1 of 2021 for ExpertFinish as the product makes its inaugural launch in Canada. Gillfor will supply LP’s product offering for the retail and LBM channels, as well as commercial retailers in the markets it will service.

COLLIERVILLE, Tenn. — Orgill is partnering with Zoom to integrate the video conferencing firm’s meeting technology into the platform for the Orgill e-Volution online buying event. Retailers will be able to see calendar availability for vendors, schedule meetings and initiate Zoom video conferences all within the e-Volution framework. Because the Zoom software will be integrated into the e-Volution platform, participants will be able to use the video conferencing capabilities even if they do not have their own Zoom account.

MONTREAL — ABB Installation Products, formerly Thomas & Betts, announced that, effective this month, it has partnered with LM2 Marketing for sales representation and marketing support to selected retail accounts and distributors. LM2 will represent ABB’s brands, including Iberville, Nutek and Marr in Ontario, Quebec and the Maritimes. ABB designs and manufactures products used to manage the connection, distribution and transmission of electrical power in industrial, construction and utility applications.

MONTREAL — Intertape Polymer Group saw Q2 revenues exceed expectations as consumer activity picked up amidst easing public health measures. In a preliminary estimate, the company reported revenues of $267 million, 6.8 percent above the upper range of its May estimate. In anticipation of the impact of COVID-19 on the overall economy, IPG pulled its full-year guidance in May but estimated it would post Q2 revenues between $235 million and $250 million.

BATHURST, N.B. — ThermalWood Canada is looking to expand after reaching its first North American distribution deal earlier this month. The agreement gives ThermalWood access to the Weston Forest network in Ontario. “They have access to 300 hardware stores and 14 people on the road,” ThermalWood co-owner Bob Lennon told Halifax’s Chronicle Herald.

ECONOMIC INDICATORS

Sales of existing homes in Canada rose by a further 63 percent in June, returning them to normal levels for the month—some 150 percent above where they were in April. Transactions were once again up on a monthly basis across the country. Among Canada’s largest markets, sales rose 83.8 percent in the Greater Toronto Area, 75.1 percent in Montreal, 60.3 percent in Greater Vancouver and 54.9 percent in Calgary. (Canadian Real Estate Association)

NOTED

The electric performance of Shopify’s shares has solidified the e-commerce platform’s position as Canada’s most valuable company, the Globe & Mail reports. Since early May, RBC has gained just $11 billion in market capitalization for a total value of $131 billion. By comparison, Shopify picked up $45 billion for a total of almost $166 billion. Founder Tobias Lutke is inching closer to becoming the richest Canadian, currently coming in at number three.

OVERHEARD…

“The more often the whale comes up for air, the more likely it is to get harpooned.”
—Stew Valcour (attributed), who for years was the general manager of Kent Building Supplies. This proved to be the mantra of the members of Independent Lumber Dealers Co-operative (ILDC), reflecting the low-key profile which many of them prefer to maintain.

 


 

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Privacy Policy | HARDLINES.ca

HARDLINES is published weekly (except monthly in December and August) by
HARDLINES Inc.
© 2020 by HARDLINES Inc.
HARDLINES™ the electronic newsletter www.HARDLINES.ca
Phone: 416.489.3396; Fax: 647.259.8764

Michael McLarney — President— mike@hardlines.ca
Sigrid Forberg — Editor— sigrid@hardlines.ca
Geoff McLarney — Assistant Editor— geoff@hardlines.ca

David Chestnut — VP & Publisher— david@hardlines.ca
Michelle Porter— Marketing & Events Manager— michelle@hardlines.ca
Accounting — accounting@hardlines.ca

The HARDLINES “Fair Play” Policy: Reproduction in whole or in part is very uncool and strictly forbidden and really and truly against the law. So please, play fair! Call for information on multiple subscriptions or a site license for your company. We do want as many people as possible to read HARDLINES each week — but let us handle your internalrouting from this end!

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July 13 2020

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CONNECTING THE HOME IMPROVEMENT INDUSTRY
 
July 13, 2020 | Volume xxvi, #28
  IN THIS ISSUE:

  • By going virtual, shows keep in step with industry expectations
  • Lowe’s CEO Marvin Ellison urges retail leaders to “do more”
  • Atlantic Canada faces lumber shortages as outdoor projects popular

PLUS: Lowe’s Canada donates air conditioners, Home Depot in the U.S. temporarily removes spooled rope from its stores, spoga+gafa moves dates, Richelieu’s second quarter, Blanco Canada celebrates 30th anniversary, Retail Council of Canada to hold webinar with Canadian Tire’s Greg Hicks, housing starts surge and more!

 
 
 
 





By going virtual, shows keep in step with industry expectations

NORWALK, Conn. & SASKATOON — Two major shows, one in Canada and one in Las Vegas, have made the decision to cancel in favour of virtual events.

Federated Co-operatives Ltd. announced it is moving its Buymart buying show online for 2020 due to ongoing travel restrictions. The annual trade show, which connects vendors with local co-operatives across Western Canada, was slated for October 18 and 19.

Then, just days later, Reed Exhibitions announced a similar move for its event, the National Hardware Show. That show, typically held each year in Las Vegas in early May, had already been postponed to the beginning of September because of the COVID-19 pandemic. Then, last week, in a statement to attendees, Reed stated that they had been closely monitoring the impacts of the pandemic on the global hardware and home improvement community and decided to make the show a virtual one. Reed says its decision was made with the safety of all involved in mind.

The decision by FCL is in line with the direction the industry is going with shows—and travel in general. An informal survey of the industry by Hardlines reveals that companies have no appetite for travel. Vendors are staying put, especially in light of the fact that the border with the U.S. remains closed. For the safety of their staff, companies are not allowing any travel to the U.S., where the COVID-19 pandemic has affected that country at a rate that is 30 times more extensive than in Canada.

On the retail side, buying teams in Canada have restricted travel both at home and abroad. Buyers are getting used to virtual meetings and head offices are not willing to risk travel, possibly for several months to come. And many vendors were emphatic about refusing to travel in the U.S.

Like Federated Co-op, and other groups ahead of them, NHS is adopting a virtual trade show platform. “Our entire team is dedicated to supporting all of our customers and partners,” says Rich Russo, industry vice president, National Hardware Show. “We are reimagining the entire physical trade show, so look forward to new initiatives, new pavilions and neighbourhoods and a complete transformation of NHS for 2021.”

Likewise, Federated Co-op will use an online platform that will allow vendors to share information, provide buying opportunities and engage local co-ops in the Co-operative Retailing System. The Buymart show is expected to return to Saskatoon as an in-person event in October 2021.

Just last week, Lowe’s Canada announced that its fall show for its RONA affiliated dealers will be held online, starting October 19. BMR Group, Home Hardware and hardware wholesaler Orgill have all made similar moves. The rulings by these companies fall in line with the sentiments of the industry in general.

 
 

Hardlines
Lowe’s CEO Marvin Ellison urges retail leaders to “do more”

NEW YORK — Lowe’s president and CEO Marvin Ellison recently discussed how the big box home improvement chain is adapting to serve customers during COVID-19, prioritize shopper safety and respond to nationwide social movements.

Ellison spoke to a virtual audience hosted by the National Retail Federation in the U.S.

In addition to how Lowe’s is responding to new employee and shopper needs during the pandemic, Ellison discussed how social justice movements across the world are impacting the home improvement chain. He spoke about growing up in rural Tennessee and later advancing to become one of only five Black CEOs of a Fortune 500 company.

Ellison recounted a lesson his father had taught him: “Sometimes, you have to decide to talk less and do more,” he said. That tenet has guided his time at Lowe’s, where executive team diversity has grown in recent years. He added that it is “mentally exhausting that in 2020, we’re still discussing racial injustice.”

The company is also giving more than $25 million in grants to small businesses owned by members of minority groups. Ellison said Lowe’s received more than 110,000 applications since the program started. The swell of applications shows there’s a true need for support at the ground level for many businesses, he added.

“That’s my challenge. Let’s stop talking. Let’s start doing,” Ellison said.

 
 

Atlantic Canada faces lumber shortages as outdoor projects popular

HALIFAX — Construction firms in Nova Scotia are faced with a lumber shortage during what should be their peak season, as the pandemic has driven up demand while slowing production.

“Like everything else with COVID, the plants were brought down to about 50 percent efficiency and it takes a couple months for that to trickle on down,” Scott Smith, president of the Nova Scotia Home Builders’ Association, told CBC News.

Demand has risen sharply among DIYers. Stuck at home, they are looking to fix up their living spaces in lieu of expenditures on cottages and camps and in restaurants and bars. That’s put a pinch on supply for contractors, who are trying to get larger projects done.

Kent Building Supplies sent an email last week to its sales associates advising them of the situation. “The huge sales increase has completely stripped the supply chain,” it reads in part. “There is no supply left in Atlantic Canada. Replacement from Western Canada is five to six weeks away … Costs are through the roof.”

Mary Keith, spokesperson for Kent parent J.D. Irving Ltd., said the notice applies to most of Kent’s Atlantic region stores. “We are working to resolve the supply issue of plywood and pressure treated lumber as soon as possible and appreciate the patience of our local consumers and contractors.”

Other dealers in the region are seeing shortages in a range of products related to outdoor projects—especially decks. Quoting TIMBER MART dealer Jillian Sexton, who has stores in Nova Scotia and Prince Edward Island, CTV News reported shortages of pressure-treated wood, screws and joist hangers, “all things you would use to build a deck.”

 
 
 

 













DID YOU KNOW…?

… that Hardlines’ Annual Retail Report will be released this month? It includes everything we know about the industry, newly expanded with more analysis and data than ever before! Featuring industry sales data as of year-end 2019 and up-to-date analysis of marketplace trends, this incredible report is truly a marketer’s dream. Click here for more details and ordering information.

RETAILER NEWS

BOUCHERVILLE, Que. — Lowe’s Canada is donating 300 portable air conditioners to the City of Toronto, in support of the city’s efforts to encourage greater social distancing among homeless residents. In order to reduce crowding in high-demand shelters, the city is offering their clients vacant public housing units. With summer settling in, these air conditioners will help provide these residents with a more comfortable living environment as they go through self-isolation.

ATLANTA — Home Depot in the U.S. has temporarily removed spooled rope from the aisles of its stores, after a string of reports from customers who found rope fashioned into nooses. “Unfortunately, we’ve had some instances where spooled rope was used to create hate symbols and we’re not going to tolerate it,” spokesperson Margaret Watters Smith said. Instead, shorter measures of pre-cut rope will be offered in plastic packaging, with store associates on hand to assist with custom lengths. Nooses have been increasingly spotted in the U.S. in the midst of backlash against the wave of protests for racial justice this year.

SUPPLIER NEWS

MONTREAL — For the second quarter ended May 31, Richelieu Hardware had consolidated sales of $248.3 million, compared to $281.1 million for the corresponding quarter of 2019, an 11.7 percent decrease. Growth of 6.6 percent during the quarter was realized through acquisitions, partially offsetting an internal decrease of 18.3 percent. Sales to hardware and home improvement retailers were $41.3 million, down 3.5 percent due to the current pandemic. Since mid-March, many of Richelieu’s DCs have been impacted, particularly in Quebec and Ontario, as well as in the Northeast and Midwest U.S. markets. At the end of June, Richelieu completed the takeover of Central Wholesale Supply, a specialty hardware distributor in Richmond, Va.

COLOGNE — With a majority of exhibitors and visitors choosing to withdraw in recent weeks, this year’s edition of spoga+gafa, which was scheduled for September 6 to 8, has been cancelled. The world’s largest lawn, garden and outdoor living show is moving to next spring and will take place from May 30 to June 1, 2021. Koelnmesse, the company that owns the show, has announced this new timeframe will be permanent, to fit better with the buying cycles for garden and outdoor products.

TORONTO — Blanco Canada is marking its 30th anniversary alongside digital audiences nationwide throughout the entire month of July. The kitchen sink and faucet maker will kick off a digital campaign showcasing fun facts, company archives, employee stories and design throwbacks from the last three decades. The company has also partnered with House & Home magazine to launch a prize-pack giveaway through to October.

ECONOMIC INDICATORS

Canadian housing starts were at a seasonally adjusted annual rate of 211,681 units in June, an increase of 8.3 percent from 195,453 units in May. The SAAR of urban starts increased by 8.7 percent in June to 196,675 units. Multiple urban starts increased by 13 percent to 154,602 units while single-detached urban starts decreased by 4.5 percent to 42,073 units. Rural starts were estimated at a seasonally adjusted annual rate of 15,006 units. (CMHC)

NOTED

The Retail Council of Canada is holding a webinar this Wednesday, July 15, with Greg Hicks, who was appointed president and CEO of Canadian Tire Corp. earlier this year. He will be in conversation with Diane Brisebois, the council’s president and CEO. Hicks has more than 20 years of retail experience in senior leadership positions, including seven years at CTC, most recently as president of Canadian Tire Retail. Click here for more info and to register.

OVERHEARD…

“Local businesses are the foundation of our community. When we shop local, we are not just giving money to a giant corporation, but we are helping people in our community. And these local businesses in turn give back to their neighbourhoods through sponsorships, fundraisers and volunteering.”
—Liz Kovach, president of the Western Retail Lumber Association. The WRLA has launched a “shop local” campaign to encourage people to support their local community by shopping at their local building supply store.

 


 

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Privacy Policy | HARDLINES.ca

HARDLINES is published weekly (except monthly in December and August) by
HARDLINES Inc.
© 2020 by HARDLINES Inc.
HARDLINES™ the electronic newsletter www.HARDLINES.ca
Phone: 416.489.3396; Fax: 647.259.8764

Michael McLarney — President— mike@hardlines.ca
Sigrid Forberg — Editor— sigrid@hardlines.ca
Geoff McLarney — Assistant Editor— geoff@hardlines.ca

David Chestnut — VP & Publisher— david@hardlines.ca
Michelle Porter— Marketing & Events Manager— michelle@hardlines.ca
Accounting — accounting@hardlines.ca

The HARDLINES “Fair Play” Policy: Reproduction in whole or in part is very uncool and strictly forbidden and really and truly against the law. So please, play fair! Call for information on multiple subscriptions or a site license for your company. We do want as many people as possible to read HARDLINES each week — but let us handle your internal routing from this end!

1-3 Subscribers: $455
4-6 Subscribers: $615

7-10: Subscribers: $750

After initial 10 subscribers, blocks of 10 are $285.
For more information call 416-489-3396 or click here
You can pay online by VISA/MC/AMEX
at our secure website, by EFT, or send us money. Please make cheque payable to HARDLINES.

 


July 6 2020







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CONNECTING THE HOME IMPROVEMENT INDUSTRY
 
July 6, 2020 | Volume xxvi, #27
  IN THIS ISSUE:

  • Lowe’s Canada confirms move to virtual fall RONA Buying Show
  • CEO Boyden Moore explains Orgill’s pandemic response strategies
  • FROM THE ARCHIVES: Hardlines goes on radio, explains Home Depot expansion

PLUS: Lowe’s Canada extends salary boost, Canac suspends online orders, WRLA launches “shop local” campaign, Cobra Anchors gets lines in Home Depot, Lowe’s Canada’s big new DC, building permits bounce back, new HR exec at Lowe’s in Atlanta and more!

 
 
 
 





Lowe’s Canada confirms move to virtual fall RONA Buying Show

BOUCHERVILLE, Que. — Lowe’s Canada holds a Buying Show each fall to allow its RONA affiliated dealers to see what’s new for the upcoming year and make purchases, while networking with colleagues and suppliers.

Under the current pandemic, however, the retailer has decided to adapt a new event format and will meet with its dealers exclusively online this fall. Starting October 19, RONA affiliated dealers will have access to a platform developed by Lowe’s Canada, which, the company promises, will give them a completely renewed shopping experience.

The dealers will have access to a platform showcasing flagship products and new items from a range of suppliers, all while enabling dealers to interact with their representatives. To help dealers make informed choices, the Lowe’s Canada team will accompany and guide them throughout the show. As always, dealers can count on discounts, workshops and expert advice this year.

The move to a virtual event follows a trend in this industry—and universally—under the COVID-19 lockdowns. BMR Group announced a similar move just two weeks ago for its fall dealer market, moving it from early November to begin on October 5, just two weeks ahead of the RONA show. Home Hardware will host its second virtual market September 13 to 20, while hardware wholesaler Orgill will host its own online buying event from August 24 to September 4.

 
 

Hardlines
Orgill CEO explains his company’s pandemic response strategies

MEMPHIS — Orgill Inc.’s president and CEO, Boyden Moore, recently spoke with our partners at the North American Retail Hardware Association (NRHA), through its publication, Hardware Retailing, about how his company is adjusting and responding to the current conditions under COVID-19.

Moore talked about Orgill’s plans to manage its supply chain and accommodate shortages or delays. His management team, he says, has been holding daily video conference “huddles” to give updates on the safety and health of employees and to review any changes to the supply chain. They also study feedback from conversations Orgill’s sales team and senior management have had with customers.

More than 85 percent of Orgill’s employees are working from home, while the company’s 400 field sales reps are coordinating with customers via phone, email and video conferencing. “We’re also communicating often—many times each week—with our customers via email and through a resource area we’ve created on our website,” Moore says.

Moore stresses that any dealers who have questions or concerns about products or deliveries should start with their own Orgill rep. “We are fortunate to have many points of contact with our retailers. Our sales team is the best starting point for most Orgill customers, as they are closest to them and they have the most current product information from the appropriate distribution centre.”

He adds that staying in touch with vendors remains critical. “On the buying side, our merchants have been effective working with our vendors remotely. We have also created and shared documentation that supports vendors who are a part of our supply chain of ‘essential services’ and were initially asked to close by local authorities.”

Moore offers some recommendations to help retailers continue the supply chain through to their customers while keeping health and safety top of mind. “The best-practice recommendations here involve constant communication with both customers and employees. Professional customers may have specific needs as they work to complete jobs in progress, and retailers should reach out to key customers and help them plan. Retail customers need information as conditions change.”

Moore urges dealers to use timely communication channels like email and social media to stay in touch with their customers. They will want to stay informed about changing store hours, product availability, new or expanded services and safety practices. “We have found that customers appreciate the opportunity to be able to hear about these things in real time, so they can efficiently plan their time away from their homes.”

 
 


FROM THE ARCHIVES: Hardlines goes on radio, Home Depot slows expansion

WORLD HEADQUARTERS, Toronto — This week 25 years ago the headline in Hardlines was a “Home Depot Expansion Update: Need for ‘Breathing Room.’”  And that was also the topic of Hardlines’ first appearance on radio.

The publication’s founder, Michael McLarney, was invited on CBC morning radio in Edmonton to talk about the expansion plans of Canada’s newest player on the home improvement scene. The host asked about why Home Depot had slowed its expansion in Canada. McLarney said the company was busy focusing on the U.S. market, where it had tough competition. “But they’re by no means stalling. They’ll be full steam ahead up here,” he noted.

Home Depot did face other big box competition in Canada—and Edmonton was a virtual hotbed. Revy, which was later bought by RONA, was aggressively expanding with big boxes of its own, including four in Edmonton. An upstart chain from Oregon, Eagle Home and Garden, had also opened stores there. “It’s been a laboratory, a battle ground, for big box stores,” McLarney noted.

In that week’s edition of Hardlines, the corresponding article stated that Home Depot had expanded its business in Canada by more than 55 percent in the first year after arriving here through acquisition of five Aikenhead’s stores. According to Home Depot Canada’s then-president, Stephen Bachand, “We are definitely not scaling back on our original plans to build up to 50 stores in the Canadian marketplace.”

That prediction turned out to be something of an understatement. There are currently 182 Home Depot stores across Canada.

As for our trusty editor’s on-air career, the radio gig was actually his second time in front of a microphone. The first occurred some months earlier, when a television crew from CFMT Multilingual Television, or MTV (now OMNI), arrived at his modest basement home office. The topic was the future of MAAX Bath, at the time an up-and-coming shower and bath manufacturer based in Quebec.

Eager to see this first on-air appearance, his family got to watch him two days later when the show was aired, dubbed into Mandarin for the station’s multi-cultural audience.

 
 
People on the Move

At Orgill, Marc Hamer has been appointed to the newly created role of EVP, chief digital and information officer. In this position, Hamer will lead the digital and data strategy, information systems, information security and all technology teams across Orgill’s distribution business, Tyndale Advisors and Central Network Retail Group.

Lowe’s Cos. has appointed Janice Dupre Little as executive vice president, human resources. She joined Lowe’s in 2017 and most recently served as senior vice president, diversity and talent management. Prior to Lowe’s, Little held senior HR roles at McKesson Corp. and Dell. She replaces Jennifer Weber, who left the company in April.













DID YOU KNOW…?

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RETAILER NEWS

QUEBEC CITY — Canac has suspended online orders as a surge in demand has left it scrambling to keep shelves filled in stores. Building materials grew in popularity at the outbreak of the pandemic, and with summer arriving, customers are flocking to buy seasonal items.

BOUCHERVILLE, Que. — Lowe’s Canada has announced that its workers will continue to receive their temporary $2 hourly wage premium through July. The premium applies to full- and part-time front-line workers at corporate stores under all Lowe’s Canada banners, as well as in contact centres and supply chain facilities. While many retailers rolled out wage bonuses upon the outbreak of COVID-19, several major companies including Loblaw and Walmart announced this month that they would discontinue these as life adapts to a “new normal,” garnering criticism from labour advocates.

SEATTLE — Amazon will open its second fulfillment centre in Ottawa, with an anticipated opening date some time in 2021. The warehouse will be Amazon’s eighth in Ontario and 14th overall in Canada.

BOUCHERVILLE, Que. — Lowe’s Canada’s new distribution centre planned for the Calgary area will be the largest DC in Western Canada. According to the company, the building will have a 36-foot clear height, and be served by 74 dock doors, 406 trailer parking stalls and a pickup area for customers. Other features will include a 325,000-square-foot racked area and a 625,000-square-foot bulk storage area. The facility will also house offices—an 11,000-square-foot main office and a 7,000-square-foot warehouse office.

SUPPLIER NEWS

WINNIPEG — The Western Retail Lumber Association (WRLA) has launched a “shop local” campaign on social media and within its member stores. The public awareness campaign urges people to “build up” their local community by shopping at their local building supply store.

MONTREAL — Cobra Anchors has concluded another supply agreement with The Home Depot that will see the retail giant carry Cobra’s Parawedge line in all U.S. stores. The agreement adds to the other lines of Cobra’s hollow wall anchors already carried by Home Depot.

CORRECTION: In our story on electronic shelf labels last week, SoluM’s European head office in Germany was misidentified as its world HQ. In fact, SoluM global operations are based in Seoul, Korea. Hardlines regrets the error.

ECONOMIC INDICATORS

The total value of building permits in May bounced back 20.2 percent to $7.4 billion, following declines of 13.4 percent in March and 15.4 percent in April. This was the largest percentage increase since March 2009, and it coincided with the relaxing of COVID-19 construction restrictions in Ontario, Quebec and Prince Edward Island. The vast majority of residential gains were attributable to increases in the value of permits for single-family homes, which rose by a record 37.5 percent. (StatCan)

NOTED

Small family businesses, as well as those who employ contractors, can finally access the Canada Emergency Business Account program, thanks to new federal rules. Companies with payrolls amounting to less than $20,000 can now apply for loans of $40,000 provided that they have at least that much in eligible expenses.

OVERHEARD…

“I’m trying to find, for example, black earth. I have no more straw. There has been a tremendous appetite for gardening products and patio wood. I also have a few pieces of outdoor furniture and barbecue, but I never saw that train [of events] coming.”
Canac President Jean Laberge, speaking to Le Journal de Montréal about the popularity of garden products at his stores, which has left shelves empty during the COVID-19 pandemic.

 


 

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