Sears licences Kenmore brand

CHICAGO — Sears Holdings has reached a deal with Permasteel which will allow the California-based manufacturer to produce Sears’s Kenmore grills for sale across the U.S. The arrangement means that Kenmore grills will now be available from retailers other than Sears and Kmart. In a release, Chief Marketing Officer Peter Boutros called the agreement the “first example of our expansion strategy to unleash the power of the Kenmore and DieHard brands globally.”